Vroom Vroom into 2014

Hello, my fellow PR-ites!

During New Year’s Eve, SOUL Society Group simultaneously organized an exclusive media relations project entitled Vroom Vroom into 2014, which is a round trip experiential tour of SOUL Society Group parties on New Year’s Eve, 31 December 2013.

A special bus was chartered for 27 specially invited guests on a party route which began at SOULed OUT Sri Harts for a Viva Mexico New Year’s Eve party. SOULed Out Sri Harts created a festive atmosphere filled with vibrant colours as Jarabe dancers mingled with the crowd along with Le Rumba ‘Mariachi’ strolling band serenading the diners. A variety of games together with the mandatory piñata also added to the merry making.

Later, the Vroom Vroom into 2014 group meander to SOULed OUT Ampang’s Moonsplash New Year’s Eve party for pre-dinner drinks. Guests enjoyed a wet and wild time at SOULed OUT Ampang as it transformed into an urban beach to greet the New Year. The band Acoustic Fourplay dialed it up with summer tunes, while DJ Kay takes over the countdown at midnight.

After SOULed Out Ampang, the VVIP coach drop by Tujo where the Vroom Vroom into 2014 group reveled in the ambience of a colourful Mad Hatter party which featured a plethora of weird and wonderful hats worn by guests that was a sight to behold. DJ Cassie D took to the decks to sending all into a flurry on the dance floor before champagnes are popped to celebrate the New Year.

Hopped on again to be hurtled to WIP’s Kamasutra New Year’s Eve Party for after-dinner drinks set in an enthralling and sensual ambience. The outlet was resplendent in gold and accented by splashes of vivid blues and greens. Minglers were adorned in exotic finery that epitomised the sensuality that is Kamasutra and perform hedonistic moves that will delight.

The final stop was SOULed OUT Sri Harts for a countdown to behold filled with fireworks galore!

SOUL Society Group offered radio broadcasters, Traxx FM and FM two pairs of tickets for this unique experience and another three pairs of tickets to the SOUL Society Group’s New Year’s Eve parties as prizes for contest were held over their broadcast. The SOUL Society Group also invited the print media representatives and treated them generously at the experiential tour. In return, they have scored media coverage for their festive parties.

So much play, and so much work, has led to the success of this project and a fruitful start the New Year.

As this is officially my final post for the PR Internship 393 unit, I would love thank you all for staying tuned to my journey at SOUL Society and to extend my warmest and heartiest regards to you all.

All the best on your future endeavors,
Diane

NOTE: This was originally posted on my own blog (an honest mistake) on the 27th of February 2014, here. Hence, my dear readers, I assure you that my posts have been up, on a weekly, if not, regular basis.