Hello everyone,
This is my first blog post written after completing four
days at my placement within the Marketing Department at the City of Joondalup.
So far I have been going in every Monday, however will be beginning to go in
several times a week as the semester progresses and as we get closer to some of
the events they hold.
At City of Joondalup public relations is incorporated into
their relatively small marketing department, specifically focused on by the
media advisor. As a result of this I was exposed to different activities some
more marketing orientated and some more public relations based. The variety
kept things interesting and I have definitely learnt a lot.
So far I have had a great experience here with everybody
being extremely friendly and more than happy to help me on things I am unsure
about as well as having me sit and work with them to get a better understanding
of each of their roles within the department and the jobs they carry out on a
day to day basis.
Being a local government, the City of Joondalup hosts a lot
of corporate events, but it also hosts plenty of community based events where
they are currently really focused on getting more awareness and increasing
attendance.
Because of this I have been assisting with a lot of the work
developing advertisements, fliers, booklets and signs to be distributed to the
public before events including the Joondalup Festival, Joondalup Esteddford,
Little Feet Festival and more.
I have been asked to do a competitor analysis for some of
these events. Looking at the websites run by other local governments and seeing
how events are run and what type of advertising is used. I am then asked to
make any suggestions for things that City of Joondalup could do for upcoming events
or events they have next year.
I did a lot of this for NAIDOC Week, the National Aborigines
and Islanders Day Observance Committee. This is celebrated by many local
governments and companies around Australia every year and City of Joondalup
always holds an opening ceremony and several community activities. I was asked
to research and come up with ways that the City can increase attendance and
encourage more of the public to attend. In the past they have found that the
activities are mainly attended by City employees which the marketing department
wants to change by increasing awareness.
So far I have had a great time in my placement and look
forward to what I’ll be learning in the weeks to come!
