Showing posts with label #spiritofecstasy. Show all posts
Showing posts with label #spiritofecstasy. Show all posts

Monday, April 20, 2015

Preparation for Rolls-Royce in WaterHouse at South Bund, Shanghai


Location: The Water House
Maojiayan Road NÂș 1-3,
Zhongshan Road South,
Huangpu District,
Shanghai 200010, China
http://www.waterhouseshanghai.com/index.html

Hey, Audrey here, I found my internship position in my hometown Shanghai, China.

The great Britain brand Rolls-Royce is likely to organize a VIP events in Shanghai, after several options, they finally selected The Water House at South Bund in Shanghai. This is a boutique hotel and it combines hotel and event functions. 

This VIP event aims at:
1, Enhance the brand image, reputation
2, Tell the brand story, attract potential targeted groups, face to face communication
3, Listen feedbacks from VIP customers
4, Create the opportunity to introduce 
5, Maintain media relations


This event will take place around the middle of June, my supervisor asked me to draft some simple documents, on-the-day timetable and media release (only Chinese version). Honestly, I was worried about my writing skills. I was not sure whether it is a good writing. 









PR job is an intensive work, you should working on multiple tasks! I really feel that sometimes I can follow teams' steps, they were so effective for every details, I admire that they can carefully concern every single details as well as fix them faster! Really need to learn more in the future. On-going practice, practice....

Here are drafts. I have translated the event plan here; after that, chinese-version draft of media release.