I’ve
spent a lot of time on social media throughout my internship.
Facebook, Instagram, Twitter… you name it, I probably did it!
Here’s some tips I picked up that might help you execute a social
media strategy.
Be
a consistent poster
Social
media is not a static tool, it’s something you need to update
regularly. I updated each platform once every two days to keep
content fresh and different each time a person sees it. I also
started a post series called “Pearl Tip Tuesday” and each Tuesday
a new tip about pearls and their care is posted. I thought this would
be a good way to get a sense of regularity and get people looking
back through older posts. It’s been a good strategy so far, and
will likely become a great tactic to keep in mind.
A
picture says a thousand words
Did
you know that including a picture in a Facebook post increases
engagement (likes, comments, shares) by 39 per cent*? I was lucky at
my company to have a big bank of beautiful photos to use in social
media. Almost all of my posts had a picture attached as well, which
makes the social media profile much more interesting and varied. If a
posts pops up in someone’s newsfeed as well they’re much more
likely to look at it if there’s an interesting picture as well.
Prepare
in advance
Although
social media has an advantage in being current and great for news
updates, it’s really time consuming to post every day and it will
often get pushed by the wayside when there’s other more pressing
tasks. As such, I used Hootsuite to schedule posts to the company’s
Twitter profile and Facebook’s scheduling feature to save time down
the track. I ended up scheduling three months of posts in one
sitting, which was a much more efficient way of doing things. We also
posted more recent content from events and media as they happened, to
make sure the page also had a sense of currency. It was a good
strategy overall.
Do
you have any social media secrets? Please feel free to share in the
comments.
*7
Powerful Facebook Statistics You Should Know About:
http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about
