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| Home Sweet Home Art Exhibition |
Before
I left, I have grabbed the last opportunity to join the Nik Shazmie's Solo Art
Exhibition. Nik Shazmie is the last year's Nando's Art Initiative's Grand Prize
Winner and since then he has actually made quite a name for himself together
with his two artist brothers. This is my last event before leaving Milk PR. Here's
I want to share with you some of the experiences that I encountered during the
event.
We
need to send invitation to the media through email a week before the event. A few days before the event, we need to call the invited media to
ask them if they are able to attend the event. We need to keep calling the
media to make sure that they are coming to the event and are interested in interviewing
the grand prize winner. This depends on the PR Practitioner's communication
skills in persuading the media to cover the story for Nando's. Also, we need to
prepare the RSVP name list, press kit, goodies bags and stationery kits before
going to the event.
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| Registration Counter |
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| The masterpiece of the artist |
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| During the event |
During
the event, we need to make sure that all the invited media has come to the
event. Besides, we need to allocate the time for media to have an interview
section with the artist. We have to prepare a script for the artist to have the
Q&A section with the media. All the potential questions have been listed
down in the script to ensure the section goes well. Nando's signature dishes are
provided to the guests during the event. Soft music has also been played to enhance
the atmosphere of the event. Thus, the guests can enjoy their art exhibition in
a relaxing environment.
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| I am in charge of the registration counter |
After
the event, we need to monitor the media to ensure that they have covered the
story. Also, we will prepare a post event release and send it to the editors.
News coverage is important to us because high publicity will result in high returns
for our clients. We need to increase our clients' satisfaction through
successful events and positive words of mouth from the audience.
Public
Relations practitioners need to handle stress well because there are a lot of
challenges in the industry. We need to be sensitive towards the environment and
are able to adapt to the changes promptly. Responsive action and proactive are some of
the qualities that a PR practitioners should possess. In addition, PR practitioners
should have good communication skills in interacting with the stakeholders. Also,
we need to protect the benefits of the stakeholders while building reputation
for the clients.
These
are some of the things that I learned during my internship. I really appreciated
with all the challenges that I encountered because these
challenges pushed me to become stronger. Lastly, I want to thank my colleagues
who have guided me and be patient with me during my internship. I will never
forget these valuable experiences. My internship has come to an end. Good Luck!
Lee Jin Woei 17230137
Miri Campus
