Hi PR interns !
I am Yee Ting and this is my first blog!
Before looking for an internship placement, lots of worries
come to my mind. As being an international student, it was a tough journey for
me looking for an internship placement in somewhere that I am not familiar
with. So, I tried my best to send out my resume as many as possible to
companies, as what I have expected, less reply was given.
So, how did I get my internship placement?
Here the story goes......
One day, me and Vincent, my classmate who is also looking
for a pr internship decided to accompany one of our friend, Su Jia (who works
as a marketing assistant) to her new
workplace where she has no idea how to get there. Luckily enough, we met her
boss and tried to express our intention on interning as a pr assistant in her
company. Tris, who is the Managing Director of Homes Property Management,
accepted our resumes and we got a quick interview directly. So, I am able to
work with both of my friend and classmate together under the same department,
public relations and marketing department.
My friends and also my colleagues !
It's amazing to work in a real-life company. Although it is not a pure pr company as what
I wanted, I am happy that I can get an internship in Perth and work with my
friends in a team too.
Homes Property Management is a new established company in
2013. Basically, all pr and marketing tasks are mostly guided and done by Tris. So, we usually have a group meeting at least one time per day to
discuss the direction of the company and update our task progress to Tris. As
it is a newly established company, it is important to create brand awareness to
the local community in order to get more customer base. According to Tris, the
company's current customers are mostly referred by friends and family. So, our
first task is to develop a public relations plan.
Developing a pr plan for a real-life company is not that
easy compared to the assignment requested by the particular unit in my university.
Any strategy recommended in this pr plan needs to be planned carefully and implemented
successfully in order to achieve the company's goal and objectives.
Even though a briefing about the company is given by my MD,
Tris during my first working day, lots of extra research still need to be done
such as the information of competitors and the current circumstances of property
management industry, is a really tough task, especially for international student
like me who does not have any knowledge in this industry in Perth. Besides, me
and my colleagues have to read through and evaluate the company's website,
promotion tools like brochures in order to determine whether it needs to be
changed, improved or not. This task has cost me and my colleagues a week to
discuss and come out the plan completely.
Anyway, I did enjoy my first-week internship in Homes
Property Management. I hope the plan can be implemented well in the future and
I also wish that I can learn as much as possible during this internship period.
