Van Gogh Alive in Shanghai

Yesterday, I have been invited to attend a grand exhibition in Shanghai: " Van Gogh Alive in Shanghai". 
This special event redefines the traditional museum exhibition,however, I did some research before, lots of media and audiences complained that the relevant ads have misled publics that they could feel "real" paintings of Van Gogh. 

The technology of multimedia are popularly implemented in modern exhibition in China. It features more than 3000 images and takes advantage of social media to interact with audiences. It is an important part of Shanghai International Arts Festival 2015.




Also, the organize is an Australian company, I have no idea about this before, but quite impressive :http://www.grandeexhibitions.com/

Official Website: 
http://vangogh-alive.com/

  

Unexpected chaos before event, McLaren event in Shanghai

Hey, Audrey here, I found my internship position in my hometown Shanghai, China.

Location: Hilton in Shanghai, China

Dates:  early in May (Friday)

Website: http://www.mclaren.com/

McLaren has improving its brand image since Shanghai F1 and it plans to positively enter into potential market in China's Mainland. However, this small-scale VIP event is a little bit different as it would not open to media, it has also invited VIP guests from Hong Kong and London, most of them are franchisers or dealers, they tried to share their trade experience and the opinions of Chinese hot market, to some extent, it is not very complex event, it has two steps: VIP collection in international PuDong airport and dinner in Hilton around CBD area. With this event, McLaren set a new sports car in the lobby in Hilton hotel, dinner has been arranged on the 40 floor.

  

For the dinner, as I said, simple process, I attached a event plan here, simple brand video introduction and performance before the major part.  

However, chaos in the processing of collection service in Shanghai International airport. Several reasons can be defined. First, huge space and complicated access in the airport after it's renewed redevelopment; secondly, our experienced staff focused on the dinner part, so only few part time students were on site; third, more unexpected factors, name placard could easily to unrecognized among the crowds, increased luggages can be a burden for shuttle arrangement; and language barrier created communication gap. After this experience, I have realized that we need to take more factors in to consideration, we thought more easy before. To thinking from PR perspective!

For the dinner part, much simple than before. All the guests were living in Hotel and it is easy to organize relevant activities in the CBD area in Shanghai. Some printed materials have been displayed around the corners to easy introduce VIP guest to dinner venue.

My supervisor felt that the host speaker has indifferent presentation, especially in terms of her Chinese-English translation ability. For this issue, it is hard to find a good bilingual host speaker within limited budget.

Welcome feedbacks! 

Preparation for Rolls-Royce in WaterHouse at South Bund, Shanghai

Location: The Water House
Maojiayan Road Nº 1-3,
Zhongshan Road South,
Huangpu District,
Shanghai 200010, China
http://www.waterhouseshanghai.com/index.html

Hey, Audrey here, I found my internship position in my hometown Shanghai, China.

The great Britain brand Rolls-Royce is likely to organize a VIP events in Shanghai, after several options, they finally selected The Water House at South Bund in Shanghai. This is a boutique hotel and it combines hotel and event functions. 

This VIP event aims at:
1, Enhance the brand image, reputation
2, Tell the brand story, attract potential targeted groups, face to face communication
3, Listen feedbacks from VIP customers
4, Create the opportunity to introduce 
5, Maintain media relations

This event will take place around the middle of June, my supervisor asked me to draft some simple documents, on-the-day timetable and media release (only Chinese version). Honestly, I was worried about my writing skills. I was not sure whether it is a good writing. 









PR job is an intensive work, you should working on multiple tasks! I really feel that sometimes I can follow teams' steps, they were so effective for every details, I admire that they can carefully concern every single details as well as fix them faster! Really need to learn more in the future. On-going practice, practice....

Here are drafts. I have translated the event plan here; after that, chinese-version draft of media release.

Great Beginning, Internship in Shanghai

Location: Shanghai, China

Dates: 10 April Friday (Practice) 11 April Saturday (Qualifying) 12 April Sunday (Race)

Official Website: https://www.formula1.com

Hey, Audrey here, I found my internship position in my hometown Shanghai, China.

Shanghai International Circuit is best known as the venue for the annual Formula 1 Chinese Grand Prix, which it first hosted in 2004. My internship time was originally expected from 22 April to the end of May, however, I quickly contacted with my fellows after arrived at Shanghai. At that moment, they were involving in many affairs in relation to Shanghai Formula 1 from the beginning of 2015. It naturally became my first task during internship.

Basically, Shanghai F1 can be considered as the combination of numerous events, including team/clubs events, media conferences, a variety of sponsors and auto brands. The team I involved in was in charge of VIP areas, I needed to verify so much detailed information before opening, lots of names, titles, contact information, and every single events in areas. Three days, it has 22 events.....This verification of checking is a necessity for avoiding media furious fans' unauthorized access. A three-day exhausting work, I had to run everywhere to communication different department to make sure every venues could be well-prepared for each events. Due to international perspectives, every brand and club were expecting the perfect performances, sometimes, they were looked like very anxious and they did not want to wait for everything, I think they might be very stress for introducing their best for their VIP guests or foreign top-executive managers. 

Almost every event has different catering suppliers, media fellow, vip guests and other stuff, that means it was every difficult to organize and control. although they should have their own authorized access passports, they still cluttered around and stayed for potential media focus. 

I have learnt that the preparation job is sooooooo crucial for a successful events, every detail and potential element should be concerned. It should be a tough work, you have to communicate with different people day to day, some confirmed process might be abandoned and you need to rescheduled patiently. In the process, you start to feel that I am involving, involving....PR field.