This third post arising from my internship
experience seeks to clarify the path I have been following as I advanced along
my journey with my colleagues during the last fifteen days.
I have been the witness of the change in
the team attitude as time and events unfold, creating a network of bonds among
individuals. This is a reason for hope and rejoicing.
The intern is both in and out, close and
distant. Because of his external perception of a situation he is able to simplify
complexity. His thinking is clear, may be not encompassing, but at least cuts through
much of the clutter.
Our training in PR planning has accustomed
us to objectives, goals and targets. Unless we can measure our achievements, we
cannot manage and achieve results. Communication objectives are just part of
the overall business objectives of PPP (People, Profit and Planet).
This 3P paradigm can be relevant to our
travel agency business: profit is the fuel of the business, people are the end
and the basic resource, and the planet is the space within which all things
happen. Of course this theory is applicable more largely but what is important
is that this theoretical application was rediscovered and applied in the
context of this internship.
Referring to system thinking, Public Relations
is basically inter-relations at a macro level. We apprehend at any one time
only the part of the system immediately in contact with our senses. It is this myopia,
which allows the system to function, since inter-connectivity does not mean the
absence of firewalls or barriers to communication…
