“Jenice, you come in at the wrong time lah (our typical Malaysian slang, haha). December is just a quiet month for Swinburne Sarawak. If you join us in March or July, you will be busy like hell!”
This is what my colleague Veronica told me when I first joined Swinburne Sarawak in the early December.
(Note: December = break; March & July = intakes)
Yea, it’s true. Coming to the end of my internship, it’s getting quieter and I have to admit that I am not doing as much as what you all have been doing throughout the placement.
But one thing that I have been consistently carrying out is reading newspapers everyday. I am proud to say that the media coverage for Swinburne Sarawak in 2009 is now more comprehensive and organised since I had filed and named them accordingly during my one-month placement here.
Besides, key in data of the questionnaires on our advertisements (that had been conducted during the Open Day) and come out with charts are also part of my works. It (survey) helps to provide a clearer picture for us in knowing how publics perceive Swinburne Sarawak and whether our advertisements work or not. It is always good to hear from both parents and students. Their feedbacks help us in improving our ‘brand management’ to certain extent.
Nevertheless, my internship in Swinburne Sarawak has definitely sharpened my mind and exposed me to another different kind of learning. Now, if someone asks me “How do you feel about PR?” I would say it is tiring, stressful, nerve-racking, yet interesting!
Before I end my last post, some Dos and Don’ts to share with you guys:
1. Do adopt a policy of truth.
2. Do treat all audiences equally and respectfully.
3. Do you homework.
4. Do prepare.
5. Don’t hide.
6. Don’t be afraid to say you don’t know.
For full article, click
Happy 2010 and all the best in the remaining of your internship ;)
p.s: Nadeha had kindly offered to extend my internship for another month and I said “Yes! (happily)”
*One month is just too short for me to learn from here, haha*
Jenice
Curtin Bentley
Showing posts with label Jenice. Show all posts
Showing posts with label Jenice. Show all posts
Sunday, January 3, 2010
Wednesday, December 23, 2009
Media Relations
Hello everyone,
Christmas is just around the corner and it’s the season of giving and loving! Yesterday David and I became the “Santa Claus” of Swinburne Sarawak. We delivered hampers to 10 newspaper offices. David said this is one way to establish good relationship with press as media is one of the key stakeholders of our institution. Besides, I also got the chance to meet people and start building up my media contacts!
AND our photo came out in the papers today!
Swinburne Sarawak presents hampers to press on a regular basis during different festivals, such as Hari Raya Aidilfitri (Muslim festival of Eid ul-Fitr) and Chinese New Year, as an appreciation of their support throughout the year. From here, it can be noticed that they do put in effort to enhance media relations.
Oh yea, media release on Perkata PC donation had been published in “The Borneo Post” today too.
Before I forget, I learnt a new thing from Sheryl last week, called “mail merge”. I don’t know whether you guys have heard of it previously or not. It is one of the functions of Microsoft Word. Sheryl said it helps to save time, save energy (on typing perhaps *wink*)!
I use it to print Christmas cards for my colleagues these few days. These Christmas cards are going to be sent to media, people from other industries and also colleagues in Swinburne Melbourne.
*This Christmas card is designed by our design students.
Lastly, present to you is the little Christmas tree in our office!
(Set up by us :P)
MERRY CHRISTMAS~~~ HOHOHO!
Jenice
Curtin Bentley
Christmas is just around the corner and it’s the season of giving and loving! Yesterday David and I became the “Santa Claus” of Swinburne Sarawak. We delivered hampers to 10 newspaper offices. David said this is one way to establish good relationship with press as media is one of the key stakeholders of our institution. Besides, I also got the chance to meet people and start building up my media contacts!
AND our photo came out in the papers today!
Swinburne Sarawak presents hampers to press on a regular basis during different festivals, such as Hari Raya Aidilfitri (Muslim festival of Eid ul-Fitr) and Chinese New Year, as an appreciation of their support throughout the year. From here, it can be noticed that they do put in effort to enhance media relations.
Oh yea, media release on Perkata PC donation had been published in “The Borneo Post” today too.
Before I forget, I learnt a new thing from Sheryl last week, called “mail merge”. I don’t know whether you guys have heard of it previously or not. It is one of the functions of Microsoft Word. Sheryl said it helps to save time, save energy (on typing perhaps *wink*)!
I use it to print Christmas cards for my colleagues these few days. These Christmas cards are going to be sent to media, people from other industries and also colleagues in Swinburne Melbourne.
*This Christmas card is designed by our design students.
Lastly, present to you is the little Christmas tree in our office!
(Set up by us :P)
MERRY CHRISTMAS~~~ HOHOHO!
Jenice
Curtin Bentley
Monday, December 21, 2009
Community Relations
“In today's environment of public suspicion, gaining and maintaining public consent to operate has become an on-going, top management concern for most businesses and large organizations. Community relationships are effectively maintained primarily through engagement with various publics and audiences within the community and your organization.
It is often stated that community relations are "public relations at the local level" or that it is "living right and telling about it." It has also been explained as "having and keeping friends in the community."
Community relations is the function that evaluates public attitudes, identities the mission of an organization with the public interest and executes a program of action to earn public understanding and acceptance.”
Quoted from
Cohn, M. n.d. The Importance of Community Relations. http://www.evancarmichael.com/Public-Relations/216/The-Importance-of-Community-Relations.html (accessed December 21, 2009).
Community relations is undoubtedly part of PR and I can see that Swinburne Sarawak did a good job in this aspect.
Last Wednesday, Swinburne Sarawak donated six used computers to Perkata Special School as part of its annual community service projects. Nadeha, who was the head of delegation, had assigned me as the reporter and photographer for this occasion. Wow, what a great chance to learn and expose!
I really have to say that my journalism knowledge did help a lot when it came to interviewing and photographing. Nadeha also offered useful advice on how to catch a newsworthy angle and... Not to forget the 5W1H!
Present to set up the computers were technical staff from our information technology (IT) department.
Left: Swinburne's IT staff, Mr James Bong
Middle: Perkata's teaching staff
Right: Perkata's Principal, Ms Doreen Tie
Perkata Special School is a non-governmental school for mentally handicapped children aged from four to 17. Its principal, Ms Doreen Tie said the donation was timely as most of the computers at the school are old and not functioning well.
The one-year-old donated computers will be used as teaching tools to enhance learning for intellectually challenged children.
I had come out with both Chinese and English media releases after the occasion. As usual, David helped to vet through the English version and for Veronica was the Chinese version. I learned another new thing from David.
In Australia, they always use Mr or Ms in the news article. For example, Ms Doreen Tie when it is first mentioned and Ms Tie in the following paragraphs.
In Malaysia, we directly name the interviewee as Doreen Tie when it is first mentioned and Tie in the following paragraphs.
According to David, this is the ‘reporting style’ in Malaysia because the papers want to save as much words as they can. Therefore, Mr and Ms become redundant in this instance.
I think it’s time for me to switch from Australian reporting style to Malaysian style, haha!
My thoughts:
The donation of six used computers may seem trivial to some of the publics. However, it is certainly a way to enhance the reputation of Swinburne Sarawak. More importantly, the message that we are trying to bring out is “care for the disabled” (which is one of the points that I highlight in my media release).
p.s: I found another good article from Martin Cohn , known as “Six Reasons to Give”. Check it out!
click
Jenice
Curtin Bentley
It is often stated that community relations are "public relations at the local level" or that it is "living right and telling about it." It has also been explained as "having and keeping friends in the community."
Community relations is the function that evaluates public attitudes, identities the mission of an organization with the public interest and executes a program of action to earn public understanding and acceptance.”
Quoted from
Cohn, M. n.d. The Importance of Community Relations. http://www.evancarmichael.com/Public-Relations/216/The-Importance-of-Community-Relations.html (accessed December 21, 2009).
Community relations is undoubtedly part of PR and I can see that Swinburne Sarawak did a good job in this aspect.
Last Wednesday, Swinburne Sarawak donated six used computers to Perkata Special School as part of its annual community service projects. Nadeha, who was the head of delegation, had assigned me as the reporter and photographer for this occasion. Wow, what a great chance to learn and expose!
I really have to say that my journalism knowledge did help a lot when it came to interviewing and photographing. Nadeha also offered useful advice on how to catch a newsworthy angle and... Not to forget the 5W1H!
Present to set up the computers were technical staff from our information technology (IT) department.
Left: Swinburne's IT staff, Mr James Bong
Middle: Perkata's teaching staff
Right: Perkata's Principal, Ms Doreen Tie
Perkata Special School is a non-governmental school for mentally handicapped children aged from four to 17. Its principal, Ms Doreen Tie said the donation was timely as most of the computers at the school are old and not functioning well.
The one-year-old donated computers will be used as teaching tools to enhance learning for intellectually challenged children.
I had come out with both Chinese and English media releases after the occasion. As usual, David helped to vet through the English version and for Veronica was the Chinese version. I learned another new thing from David.
In Australia, they always use Mr or Ms in the news article. For example, Ms Doreen Tie when it is first mentioned and Ms Tie in the following paragraphs.
In Malaysia, we directly name the interviewee as Doreen Tie when it is first mentioned and Tie in the following paragraphs.
According to David, this is the ‘reporting style’ in Malaysia because the papers want to save as much words as they can. Therefore, Mr and Ms become redundant in this instance.
I think it’s time for me to switch from Australian reporting style to Malaysian style, haha!
My thoughts:
The donation of six used computers may seem trivial to some of the publics. However, it is certainly a way to enhance the reputation of Swinburne Sarawak. More importantly, the message that we are trying to bring out is “care for the disabled” (which is one of the points that I highlight in my media release).
p.s: I found another good article from Martin Cohn , known as “Six Reasons to Give”. Check it out!
click
Jenice
Curtin Bentley
Tuesday, December 15, 2009
Open Day @ Swinburne Sarawak
Hi all,
Last week was indeed a busy week for everyone in Swinburne Sarawak! We were busy with the preparation for Open Day which had been successfully held on last Saturday (December 12, 2009).
Throughout the past whole week, I was flooded with translation/correction of media release, advertorial and advertisement.
I know it may sound silly to some of you, but somehow I am quite confused with ‘advertorial’ and ‘editorial’. Therefore, I research on it and find that Newsom, Turk, and Kruckeberg (2004, 234) provide a good explanation.
There are three types of advertising that are commonly used in PR practice: house-ads, public service announcements and institutional advertising used for issues, advocacy and identity.
In this case, what Swinburne employed is institutional advertising.
The objective of institutional advertising is to convey a particular message. Issue ads are used by an organization as a forum for its views on a topic or problem. These ads are often called advertorials in print media and sometimes “infomercials” in broadcasting.
My colleague, David had also kindly explained to me that advertorial means “you pay for the space” (that the editor is not allowed to make any changes to your article). On the other hand, the editor may choose to edit the media release and editorial that we send in for publication.
p.s: Thanks David for his useful and comprehensible explanation (he was a former sub-editor for The Sun – a free daily English newspaper in Malaysia).
Okay, now back to my topic. Basically, Swinburne Sarawak handles the advertising part on their own and of course this job falls under Communications and PR Unit. Sheryl (mentioned in my previous post) is the one who in charge of design and web management. Too bad she was out station to Melbourne last week (to attend a workshop in Swinburne Melbourne).
Fortunately, we had two design students to assist us during this busy period. I helped Veronica to monitor and scrutinise the layout and content of the advertisements.
As a distinguished university, Swinburne is particularly strict with those small details, such as spacing, alignment, font, font size and colour to make sure all their publications are standardised and well-produced. Therefore, we corrected the advertisements again and again to come out with the best!
Besides, I did some ‘trifling’ jobs like calling to acquire quotation (flyer), walking around the campus to get documents/keys (good exercise, huh :p), preparing the gifts like notepads, car stickers, and pens for Open Day, and distributing Swinburne T-shirts to the new staff and students (for Open Day purpose). On Friday, we were busy with setting up the venue, arranging the tables and chairs, and putting on the signage.
Saturday was really an exciting day for me. I remembered that I arrived at 8.30am (which was an hour earlier than the stated time) and dressed up in my black Swinburne T-shirt. I was in charge of registration. What I did was getting people to fill the “Getting to Know You” enquiry slip and giving them the goody bags. After that, my colleagues (those who in charge of ushering) would guide them to our lecture hall where there were several booths managed by different disciplines.
Note: Open Day in Malaysia is quite different from those in Australia. In Australia, students always have fun and get to participate in various activities. For Malaysia, it is more focusing on ‘academic’, ‘getting information on courses available’.
Therefore, most of our visitors were parents and students. I noticed a common scenario – when students filled up the enquiry slips, some of them “ticked” the courses as what their parents told them to. Besides, some parents who came on their own (as their children were not free to come) also tended to choose the courses for their children.
It seems to be a general phenomenon in Malaysia that parents are the one who decide and choose the courses for their children. Perhaps this is another cultural difference between Malaysia and Australia.
Here are some photos on that day:
By the way, we faced intense competition as University College Sedaya International (UCSI) and Segi College were also having their open day on the same day. SEGI College even offered free car wash! :P Anyway, Swinburne Sarawak has its own strength as it is an Australian university branch campus.
Jenice
Curtin Bentley
Reference:
Newson, D., J. Turk, and D. Kruckenberg. 2004. This is PR: The Realities of Public Relations. 8ed. Belmont, CA: Thomson Wadsworth.
Last week was indeed a busy week for everyone in Swinburne Sarawak! We were busy with the preparation for Open Day which had been successfully held on last Saturday (December 12, 2009).
Throughout the past whole week, I was flooded with translation/correction of media release, advertorial and advertisement.
I know it may sound silly to some of you, but somehow I am quite confused with ‘advertorial’ and ‘editorial’. Therefore, I research on it and find that Newsom, Turk, and Kruckeberg (2004, 234) provide a good explanation.
There are three types of advertising that are commonly used in PR practice: house-ads, public service announcements and institutional advertising used for issues, advocacy and identity.
In this case, what Swinburne employed is institutional advertising.
The objective of institutional advertising is to convey a particular message. Issue ads are used by an organization as a forum for its views on a topic or problem. These ads are often called advertorials in print media and sometimes “infomercials” in broadcasting.
My colleague, David had also kindly explained to me that advertorial means “you pay for the space” (that the editor is not allowed to make any changes to your article). On the other hand, the editor may choose to edit the media release and editorial that we send in for publication.
p.s: Thanks David for his useful and comprehensible explanation (he was a former sub-editor for The Sun – a free daily English newspaper in Malaysia).
Okay, now back to my topic. Basically, Swinburne Sarawak handles the advertising part on their own and of course this job falls under Communications and PR Unit. Sheryl (mentioned in my previous post) is the one who in charge of design and web management. Too bad she was out station to Melbourne last week (to attend a workshop in Swinburne Melbourne).
Fortunately, we had two design students to assist us during this busy period. I helped Veronica to monitor and scrutinise the layout and content of the advertisements.
As a distinguished university, Swinburne is particularly strict with those small details, such as spacing, alignment, font, font size and colour to make sure all their publications are standardised and well-produced. Therefore, we corrected the advertisements again and again to come out with the best!
Besides, I did some ‘trifling’ jobs like calling to acquire quotation (flyer), walking around the campus to get documents/keys (good exercise, huh :p), preparing the gifts like notepads, car stickers, and pens for Open Day, and distributing Swinburne T-shirts to the new staff and students (for Open Day purpose). On Friday, we were busy with setting up the venue, arranging the tables and chairs, and putting on the signage.
Saturday was really an exciting day for me. I remembered that I arrived at 8.30am (which was an hour earlier than the stated time) and dressed up in my black Swinburne T-shirt. I was in charge of registration. What I did was getting people to fill the “Getting to Know You” enquiry slip and giving them the goody bags. After that, my colleagues (those who in charge of ushering) would guide them to our lecture hall where there were several booths managed by different disciplines.
Note: Open Day in Malaysia is quite different from those in Australia. In Australia, students always have fun and get to participate in various activities. For Malaysia, it is more focusing on ‘academic’, ‘getting information on courses available’.
Therefore, most of our visitors were parents and students. I noticed a common scenario – when students filled up the enquiry slips, some of them “ticked” the courses as what their parents told them to. Besides, some parents who came on their own (as their children were not free to come) also tended to choose the courses for their children.
It seems to be a general phenomenon in Malaysia that parents are the one who decide and choose the courses for their children. Perhaps this is another cultural difference between Malaysia and Australia.
Here are some photos on that day:
By the way, we faced intense competition as University College Sedaya International (UCSI) and Segi College were also having their open day on the same day. SEGI College even offered free car wash! :P Anyway, Swinburne Sarawak has its own strength as it is an Australian university branch campus.
In a nutshell, PR is about everything!
Oh, feel free to have a look at our media release on Open Day – written by David~ click
Jenice
Curtin Bentley
Reference:
Newson, D., J. Turk, and D. Kruckenberg. 2004. This is PR: The Realities of Public Relations. 8ed. Belmont, CA: Thomson Wadsworth.
Saturday, December 5, 2009
Swinburne Sarawak
Hello everyone,
I am Jenice. I have just started my internship in Swinburne University of Technology Sarawak Campus last Tuesday. Well, working in a real industry is totally something fresh to me and of course, I am excited to be an OL (office lady)!
Swinburne University of Technology Sarawak Campus is the only international branch campus of Swinburne University of Technology, Melbourne, Australia. It is located in Kuching, Sarawak, Malaysia.
I am extremely glad that Swinburne Sarawak is willing to accept my application and yes, I am officially a PR trainee under Business Development and Communications Department, specifically Communications and Public Relations Unit. There are four persons in this unit – Nadeha (assistant manager), Sheryl (web management), David (PR executive) and Veronica (communications officer).
My first week in Swinburne Sarawak is pretty interesting. However, I have to say that I am not doing much for this week, probably because everything is still new to me and they prefer to handle those “heavy” major works by themselves.
The first day I came here, David brought me around the campus and introduced me to some colleagues from other departments. From here, I noticed that Swinburne Sarawak emphasizes on good internal communication. It is better to know others from different departments since all departments work collaboratively.
Besides, Nadeha briefed me on the role that PR plays in Swinburne Sarawak. She said it is important to maintain good relations with the press and government. She stressed on the budget management since our unit is also in charge of advertising. As mentioned earlier, internal communication is pivotal. Not to mention the importance of teamwork and ability of multi-tasking.
Here is the summary of my work for the first week:
Normally, the first thing I do when I reach the office is reading newspaper. Swinburne Sarawak has a comprehensive collection of media clippings. What they are collecting is not just news related to Swinburne, but anything that can potentially provide opportunity for Swinburne to gain publicity. Besides, news that is relevant to higher education is another aspect that we are looking at. As a foreign university branch campus, Swinburne Sarawak is keeping its track to the Malaysia’s higher education standard.
Reading newspaper and analysing the relevant news can take me more than an hour every morning (don’t get shocked! :P ). This is because I am not only reading English papers, but also Mandarin and Malay newspapers. Knowing multi-languages can be an advantage in this instance. Veronica is ‘previously’ the only person who understands Mandarin in this unit. Since I join in, I can help to share her workloads by covering the Mandarin newspapers.
After going through the papers, David and Veronica will assign some works for me and most of them are writing. To date, I had written a thank you letter and a complaint letter. Besides, I also helped to draft a 150 words short article to describe our institution. The description is used to enter The Star Education Fair 2010 that will be held on 9th and 10th January 2010 in Kuala Lumpur.
Another thing that I do is translation (English to Mandarin). Doing translation can be a tough task. I have to translate English sentences into Mandarin, maintaining its original meaning with good grammar and vocabulary. Sounds hard, right? But I love doing it as it is challenging and something that I have never expected. I had helped Veronica to translate two English media release and one advertorial into Mandarin version. Since I am the new blood here, they always like to have my opinion (as a third party/‘outsider’ view) on both their English and Mandarin advertisements. Chinese community occupies more than half of the populations in Kuching and this is the reason why Swinburne Sarawak is focusing on Chinese media, not only English and Malay media.
Swinburne Sarawak is currently busy with the preparation for campus’s open day on 12 December. I had been invited to attend their staff meeting during my first day here. It provided a good opportunity for me to learn and understand how much hard works have to be done for an open day event like this. Additionally, I had been given a chance to brainstorm the news angle and a catchy title for the advertorial that will be published few days in advance to the actual open day. With regards to this, I had come out with a few paragraphs to elaborate the news angle (I do hope my little idea can be useful for them). Besides, I helped David to update the content of relevant media release. They have a standard template for both advertorial and media release. What I did was just going through and trying to improve or update the information.
On Friday morning, Nadeha told me that she had just received a last minute notification a day ago to prepare for the visit by delegates of ‘Leadership Adventure Program’ to Swinburne Sarawak. From here, I was amazed by her high efficiency in handling an event within such a short time. She said, “Being a PR person, we should always expect for the ‘unexpected’!”
This program was organised by Ministry of Higher Education (MoHE) and University Malaysia Sarawak (UNIMAS). About 80 university students from all over Malaysia had joined this program. The head of delegation was Professor Datin Napsiah Mahfoz.
Swinburne Sarawak had arranged a campus tour for them and briefed them on some unique features of Swinburne Sarawak. Nadeha had tagged me along with her for the rehearsal and actual event in that morning. Thanks Nadeha for giving me such an opportunity to participate and learn.
My thoughts:
I may be too new for my senior colleagues and I may not be as capable as them. Nevertheless, I am willing to learn and looking forward to work more and perform better for Swinburne Sarawak in the following weeks.
Jenice
Curtin Bentley
I am Jenice. I have just started my internship in Swinburne University of Technology Sarawak Campus last Tuesday. Well, working in a real industry is totally something fresh to me and of course, I am excited to be an OL (office lady)!
Swinburne University of Technology Sarawak Campus is the only international branch campus of Swinburne University of Technology, Melbourne, Australia. It is located in Kuching, Sarawak, Malaysia.
I am extremely glad that Swinburne Sarawak is willing to accept my application and yes, I am officially a PR trainee under Business Development and Communications Department, specifically Communications and Public Relations Unit. There are four persons in this unit – Nadeha (assistant manager), Sheryl (web management), David (PR executive) and Veronica (communications officer).
My first week in Swinburne Sarawak is pretty interesting. However, I have to say that I am not doing much for this week, probably because everything is still new to me and they prefer to handle those “heavy” major works by themselves.
The first day I came here, David brought me around the campus and introduced me to some colleagues from other departments. From here, I noticed that Swinburne Sarawak emphasizes on good internal communication. It is better to know others from different departments since all departments work collaboratively.
Besides, Nadeha briefed me on the role that PR plays in Swinburne Sarawak. She said it is important to maintain good relations with the press and government. She stressed on the budget management since our unit is also in charge of advertising. As mentioned earlier, internal communication is pivotal. Not to mention the importance of teamwork and ability of multi-tasking.
Here is the summary of my work for the first week:
Normally, the first thing I do when I reach the office is reading newspaper. Swinburne Sarawak has a comprehensive collection of media clippings. What they are collecting is not just news related to Swinburne, but anything that can potentially provide opportunity for Swinburne to gain publicity. Besides, news that is relevant to higher education is another aspect that we are looking at. As a foreign university branch campus, Swinburne Sarawak is keeping its track to the Malaysia’s higher education standard.
Reading newspaper and analysing the relevant news can take me more than an hour every morning (don’t get shocked! :P ). This is because I am not only reading English papers, but also Mandarin and Malay newspapers. Knowing multi-languages can be an advantage in this instance. Veronica is ‘previously’ the only person who understands Mandarin in this unit. Since I join in, I can help to share her workloads by covering the Mandarin newspapers.
After going through the papers, David and Veronica will assign some works for me and most of them are writing. To date, I had written a thank you letter and a complaint letter. Besides, I also helped to draft a 150 words short article to describe our institution. The description is used to enter The Star Education Fair 2010 that will be held on 9th and 10th January 2010 in Kuala Lumpur.
Another thing that I do is translation (English to Mandarin). Doing translation can be a tough task. I have to translate English sentences into Mandarin, maintaining its original meaning with good grammar and vocabulary. Sounds hard, right? But I love doing it as it is challenging and something that I have never expected. I had helped Veronica to translate two English media release and one advertorial into Mandarin version. Since I am the new blood here, they always like to have my opinion (as a third party/‘outsider’ view) on both their English and Mandarin advertisements. Chinese community occupies more than half of the populations in Kuching and this is the reason why Swinburne Sarawak is focusing on Chinese media, not only English and Malay media.
Swinburne Sarawak is currently busy with the preparation for campus’s open day on 12 December. I had been invited to attend their staff meeting during my first day here. It provided a good opportunity for me to learn and understand how much hard works have to be done for an open day event like this. Additionally, I had been given a chance to brainstorm the news angle and a catchy title for the advertorial that will be published few days in advance to the actual open day. With regards to this, I had come out with a few paragraphs to elaborate the news angle (I do hope my little idea can be useful for them). Besides, I helped David to update the content of relevant media release. They have a standard template for both advertorial and media release. What I did was just going through and trying to improve or update the information.
On Friday morning, Nadeha told me that she had just received a last minute notification a day ago to prepare for the visit by delegates of ‘Leadership Adventure Program’ to Swinburne Sarawak. From here, I was amazed by her high efficiency in handling an event within such a short time. She said, “Being a PR person, we should always expect for the ‘unexpected’!”
This program was organised by Ministry of Higher Education (MoHE) and University Malaysia Sarawak (UNIMAS). About 80 university students from all over Malaysia had joined this program. The head of delegation was Professor Datin Napsiah Mahfoz.
Swinburne Sarawak had arranged a campus tour for them and briefed them on some unique features of Swinburne Sarawak. Nadeha had tagged me along with her for the rehearsal and actual event in that morning. Thanks Nadeha for giving me such an opportunity to participate and learn.
My thoughts:
I may be too new for my senior colleagues and I may not be as capable as them. Nevertheless, I am willing to learn and looking forward to work more and perform better for Swinburne Sarawak in the following weeks.
Jenice
Curtin Bentley
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