another few weeks of intense learning!

So this is my second blog post about my internship at Crown Perth. Wow, what a ride it has been so far!

I'm into my fourth week at Crown (I do two days per week) and I'm constantly learning new things about public relations. Something that has really stuck with me is the importance of.... you guessed it....COMMUNICATION.

I have certainly valued being a member of Generation Y and growing up with technology. The amount of programs used for communication at Crown is intense. I have now successfully been taught to use Web Publisher, InDesign, Paint Shop Pro, iTrak and so many more!

With this I have been able to contribute to in house promotions, managing customer complaints, creating back of house artwork and updating the intranet with staff alerts.

As I said in my previous blog, internal communication at Crown is very important. Today, I was responsible for putting together the 'Friday Update' which is the weekly newsletter distributed to the 6100 staff members. It was my job to gather all the relevant information from department heads, write relevant copy, format it accordingly and distribute to staff. I got this done way before deadline and will now be responsible for this task every week....eek!

I also had a taste of drafting my first internal and external communications plan for an upcoming campaign. My job was to help identify goals, objectives, current issues, key messages to be communicated to media and what needed to be controlled. It was great being able to put together a plan that would actually be implemented! This was an area I found my degree really helpful. With the amount of experience I have had over the course of two and a half years I felt prepared and ready for the task ahead.

I'm excited to see what else is around the corner at Crown Perth and will keep you posted!