Hello fellow interns
I have finally finished my internship, having gone through this experience brought a whole new level of maturity for me and put PR into perspective for me. At first I was unsure of perusing PR as my career but now that I got a taste of it, I am more certain then ever that this is what I want to do.
Looking back three months ago I remember I sat in a glass room in the FH office as I waited nervously to be interviewed and evaluated by the Account Manager of CF and Account Executive of Premium. They asked me questions, looked at my CV and explained what the job scope for me as an Intern would be they said; “If you manage to finish your monitoring tasks well and finish on time we will entrust you with other tasks and if you really show that you can handle responsibility we will even allow you to handle clients. This sentence caused me much stress, I kept on wondering, what is this monitoring task and why wouldn’t I be able to finish it on time, is it so challenging? I wondered if they will ever trust me with more important and more significant work.
I was called back and began working a week later, my first day was disastrous, but things began to pick up so fast and work started rolling in to the point where my whole team would be on leave and I would be trusted with work. I actually only processed clipping for clients less then five times.
Now I have reached the end of my internship and looking back at all the things I have had to learn and the tasks I had to do, being worried after my interview seems so silly. This internship truly prepared me for the real world and there were many factors that contributed to this. From what I learned these are the factors that make an internship an opportunity of a life time that become an experience to cherish and learn from.
Internal Relations:
Maslow's hierarchy of needs explains the needs of every human being in the work place has certain needs and wants which range from the necessities like food and health to the wants that motivate people to work such as creativity to respect. I can honestly say that the company I worked in had all this to offer and much more. I was happy to be included in all the work my team handled, called in for all meetings, brain storming and other work. I did encounter a rough patch at my first week in work when I was spoken to a little roughly by a colleague who apparently had a habit of testing new people by being confrontational with them. When I felt the slightest disrespect from her for the first time, I put my foot down and showed her that she needs to learn to respect everybody regardless of their status in the company. Later on we happened to become good friends but we probably would not have been if I had not stood up for myself. So I guess if I have any advice for new interns it’s to stand up for yourself and demand and earn respect because you deserve it no matter who you are. This must be backed up with hard work and willingness to work and take orders. Otherwise you might just come across as just rebellious and lazy.
During my time in FH I noticed a corporate culture that I admired very much, which was honest and sincere group work and support. Even though the office was divided in terms of clients and type of work, the different teams were keen to help any team that needed it. For instance during brain storms depending on the challenge at hand we would even at times call in the entire office to put our heads together and come up with the best possible plans. If the challenge was simpler and did no require as many people, then the person calling for the brainstorm would just ask those that could afford to spend some time to help them. There was even a time when the tech team needed help and one of the girls from the healthcare team and the boss stayed in office with us till late at night. This corporate culture feels rewarding as you don’t feel that you are working in isolation.
External Relations
External relations include the company’s communication and relation with all of its stakeholders, the key being the clients and the media. The public are the top priority stakeholder through the clients so they are naturally a top priority too. However the people that we are in constant contact with are the clients. Client relation or management is essential for the survival of any PR firm that aims to succeed. I remember the first event I was involved in for one of our clients turned a little unpleasant as the client was unhappy about some minor details and my manager talked to me about it and asked me to come up with an idea to fix the issue, my first reaction was to be defensive and say how great we did and how well the event went, he stopped me and said “it doesn’t matter, if the client is not happy, we have to make her happy, this is client management, we will never learn if we are defensive”. This is excellent advice as we often make this mistake, thinking the work we have done is already the best, and we often become defensive when we are criticized, but if we take the criticism and turn into positive input to make our work better, the result will continue to improve.
Client relations, like any other complex relationship between human beings includes fulfilling certain expectations from both sides. For instance my boss believed in handing the client what they needed before they even had to call back and ask about it. However it was inevitable for the client to call at times and ask about the progress of our work on certain tasks. Usually following the call we would send the client a progress report to let them know work is being done, however not all clients ask for this so its not a necessity but a positive small touch that makes a world of difference to the client.
I also had a chance to work with NGO’s that have a different corporate culture and require a different sense of communication. When working with NGO’s we were faced with some hostility at times as they expressed their disappointment with the way our client had behaved in the past. This is where damage control came in, we took their criticism, assured them that it will be looked into and asked for their expertise and advice in guiding us to make things better not only for out client but also for the betterment of the society that we planed to work with. Using this approach they seemed to face us with a different attitude as they realised we wanted to work together with them.
In the end I felt that while we may learn the major things from the textbook, the work environment teaches you little details that make or break the deal at times. In FH we are constantly taught to respect teamwork, results, quality service, ethics, clients, media, public, and personal success. The lessons we learn during our internship are truly valuable and unforgettable, this will be our stepping stone and platform to go places in our lives. It was definitely worth the terrible work hours, long trips on the bus and the never ending stress of work and deadlines.
I thank the people who made this internship fulfilling and gratifying on all levels.
All the best to future interns and the rest who are ending theirs soon.
Anna
LUCT
Showing posts with label Internship at Fleishman Hillard. Show all posts
Showing posts with label Internship at Fleishman Hillard. Show all posts
Sunday, March 8, 2009
Wednesday, March 4, 2009
More Media Relations
There are many factors that contribute to a successful media relation, however I would like to focus on one particular event that I went to during my internship. The event was organized for Motorola to interact with some of the media that they had worked with previously. The event was a CNY dinner to show the media their appreciation and this opportunity was also used to introduce to the media some of the work that Motorola has been involved in terms of creativity, technological development and how it has survived the economic slump and what are the plans for the future.
Almost 50 media representatives attended and three top management members from Motorola attended along with the head of their communication Ms. Mei Ling, who was very pleasant. During the even we spread out amongst the media and spoke to them, interacting casually, yet strategically. There were times when some journalists and editors attempted to ask questions that were sensitive and we were not able to answer when this occurred we would politely refer them to one of the representatives of Motorola.
During media relationship building events, the PR agency’s purpose there is to be invisible in terms of taking credit or representing the agencies agenda, the aim is rather to promote the client, and allow them to be in the spot light. This is not always to the advantage of the PR agency as it is also a good opportunity for them to serve their own agenda and build a relationship with them. This would be a conflict of ethical practice as we are there to support the client in their work and not to serve our own company agenda. This may be a slight disadvantage but it is good practice and client management, in the long run it will gain the client’s trust and be to the agency’s advantage.
During media dinners and events, it is also a good chance to get to know some of the prominent journalists and recognize them. This will come in handy in future events where fake journalists will attempt to enter events using famous journalist’s names. This happened to me when I was registering the media as they came in, one journalist behaved inappropriately and I was shocked at his comments. I let my colleague know and he came to help me out and politely asked the “gate crasher” to show some ID or to leave.
However I must say media dinners and door gifts during events don’t simply seal the deal when it comes to media relations, they are simply a tool to allow a communication platform to be created. Media and journalists have certain expectations that should be fulfilled, which includes giving them news worthy news releases, inviting them to appropriate events relevant to them and much more that should be done on a professional level. Most of all, I learnt that if we expect anything from anybody, it pays to respect them and treat them as professionals and to me that is the core of any successful relationship.
Cheers
Anna
LUCT
Almost 50 media representatives attended and three top management members from Motorola attended along with the head of their communication Ms. Mei Ling, who was very pleasant. During the even we spread out amongst the media and spoke to them, interacting casually, yet strategically. There were times when some journalists and editors attempted to ask questions that were sensitive and we were not able to answer when this occurred we would politely refer them to one of the representatives of Motorola.
During media relationship building events, the PR agency’s purpose there is to be invisible in terms of taking credit or representing the agencies agenda, the aim is rather to promote the client, and allow them to be in the spot light. This is not always to the advantage of the PR agency as it is also a good opportunity for them to serve their own agenda and build a relationship with them. This would be a conflict of ethical practice as we are there to support the client in their work and not to serve our own company agenda. This may be a slight disadvantage but it is good practice and client management, in the long run it will gain the client’s trust and be to the agency’s advantage.
During media dinners and events, it is also a good chance to get to know some of the prominent journalists and recognize them. This will come in handy in future events where fake journalists will attempt to enter events using famous journalist’s names. This happened to me when I was registering the media as they came in, one journalist behaved inappropriately and I was shocked at his comments. I let my colleague know and he came to help me out and politely asked the “gate crasher” to show some ID or to leave.
However I must say media dinners and door gifts during events don’t simply seal the deal when it comes to media relations, they are simply a tool to allow a communication platform to be created. Media and journalists have certain expectations that should be fulfilled, which includes giving them news worthy news releases, inviting them to appropriate events relevant to them and much more that should be done on a professional level. Most of all, I learnt that if we expect anything from anybody, it pays to respect them and treat them as professionals and to me that is the core of any successful relationship.
Cheers
Anna
LUCT
Thursday, February 19, 2009
PR contributes to the society / world?
Hello fellow interns, we are almost reaching the end of our eventful internship period. I would like to reflect back in this entry and look back at what I have done so far, what significance it has had in my life and how much have I been able to learn and take back with me, more importantly I want to look back to see how much I have contributed to the industry, to FH’s clients and to FHKL in itself.
A friend of mine recently asked me a disturbing question; “so what do you do all day at work, come up with more documents and help form strategies for a client, a corporate super power to blind the public, to bring down one of it competitors in an endless war of corporate superpowers? Is that what you are contributing to the world?”
The question made me wonder, and perhaps others will ask us similar questions in the future. So without being defensive I decided to think of the best possible answer, which is as follows:
Dear Critic of PR
I understand the frustration you must feel when corporations appear to have gardens of money trees in their back yard and make billions of dollars, figures that we done even dream of, but allow me to give you my humble insight that I have gathered over the past two months.
The Big Picture:
To begin at the beginning, as human beings we spend much of our energy fighting for freedom, whether it’s freedom of speech or freedom of economy, however this only goes for those who do not have freedom and not for those of us who are lucky enough to live in democratic nations. If you are entitled to freedom as an individual why corporations shouldn’t be entitled to freedom of economy too?
I will not deny that many corporations behave and practice unethically, but this should not be an excuse for us to condemn all. After all corporations are made up of people like you and me who work hard and aim to get somewhere, it just so happen that they have aimed for a very high position and have achieved it.
What do we do?
Even though from Critic’s point of view it may seem that I sit at my desk till late at night coming up with another manipulative document to blind the public of the truth and create some fantastic crisis to get my clients competitor in trouble, sorry to disappoint you, I don’t and I’m quiet sure my colleague don’t, if any other PR firm or PR practitioner is doing that, then shame on them. The truth is that while the PR industry may have not always had the best of images, it has come a long way since it’s era of Edward Bernays Florid Deception and other such disasters.
I do not blame critics of PR industry, who are often journalists to misunderstand PR as there are many PR practitioners out there that are out of the control of governing umbrella bodies such as the IPRM (Malaysia). Even the ones that are registered can at times cross the line of ethics on multiple platforms.
Having seen up close and personal one of the worlds leading PR firms style of practice I feel certain that there is a heart in the PR industry after all and it is in fact PR that makes corporations have a softer more humane side. One example of this is one of FH’s CSR client that I will not name and will call client X, the account was handled mostly by me which gave me a lot of insight on what goes into the preparations of a CSR campaign. X was interested in carrying out a CSR campaign in Asia, one that will have real impact and a voice. A Corporate Social Responsibility campaign is often to the advantage of many parties but mostly to the society. In this case the client wanted to know more about the situation of migrant workers in Malaysia and major environmental issues here that they could look into and have a sustainable touching base for.
To gain in-depth knowledge on subject of migrant workers I arranged for meetings with some of Malaysia prominent NGO’s dealing with migrant workers and human rights. Note that company X has previously had a crisis concerning migrant workers in a contract factory, which is mainly the reason why Malaysia was put on the map along side, China, Vietnam and Thailand. I managed to arrange meetings with MTUC (Malaysia Trade Union Congress), Tenaganita and SUHAKAM. They each gave us vital information, advice, recommendations and awareness on serious matters concerning migrant workers in Malaysia.
The meetings were eventful and we meet passionate people who were happy to see X take action and initiative to do their research and contact them, they were ecstatic at the idea of working with X for the betterment of the society. While the NGO’s were getting excited over the ideas and things that we could do my boss reminded us all that “this is still a business move and has to give X coverage”. Which is the truth, X needs to profit and gain publicity from this campaign but the real benefit at the end of the day will go to the people whose lives were changed because of the campaign (the campaign could be to ensure that workers join unions so that their rights are protected or ensure minimum wage for migrant workers).
The point that I am trying to make is that while company X may be looking for their own interest it is us PR people that now have the power to do something positive. If we don’t do our job well, the money for the campaign could easily be allocated for a major advertisement campaign or similar projects. So it is up to us to make sure that the NGO’s voices, the people’s voices, the weaker parties voices and societies voices and demands are heard. It all comes down to the report that we write back to X to make an impact, to finally make a change.
You see Critic, this is PR, this is the only industries that have insight and the power to make unethical companies or companies like X make an effort to give back to the society. This is the kind of work that makes you sleep well at night, we may have helped X gain more popularity in the long run but if X goes on with the campaign we have helped thousands of people.
What do you think? What is PR to you? Does PR have a heart or is its only purpose to manipulate and spin?
Cheers
:)
A friend of mine recently asked me a disturbing question; “so what do you do all day at work, come up with more documents and help form strategies for a client, a corporate super power to blind the public, to bring down one of it competitors in an endless war of corporate superpowers? Is that what you are contributing to the world?”
The question made me wonder, and perhaps others will ask us similar questions in the future. So without being defensive I decided to think of the best possible answer, which is as follows:
Dear Critic of PR
I understand the frustration you must feel when corporations appear to have gardens of money trees in their back yard and make billions of dollars, figures that we done even dream of, but allow me to give you my humble insight that I have gathered over the past two months.
The Big Picture:
To begin at the beginning, as human beings we spend much of our energy fighting for freedom, whether it’s freedom of speech or freedom of economy, however this only goes for those who do not have freedom and not for those of us who are lucky enough to live in democratic nations. If you are entitled to freedom as an individual why corporations shouldn’t be entitled to freedom of economy too?
I will not deny that many corporations behave and practice unethically, but this should not be an excuse for us to condemn all. After all corporations are made up of people like you and me who work hard and aim to get somewhere, it just so happen that they have aimed for a very high position and have achieved it.
What do we do?
Even though from Critic’s point of view it may seem that I sit at my desk till late at night coming up with another manipulative document to blind the public of the truth and create some fantastic crisis to get my clients competitor in trouble, sorry to disappoint you, I don’t and I’m quiet sure my colleague don’t, if any other PR firm or PR practitioner is doing that, then shame on them. The truth is that while the PR industry may have not always had the best of images, it has come a long way since it’s era of Edward Bernays Florid Deception and other such disasters.
I do not blame critics of PR industry, who are often journalists to misunderstand PR as there are many PR practitioners out there that are out of the control of governing umbrella bodies such as the IPRM (Malaysia). Even the ones that are registered can at times cross the line of ethics on multiple platforms.
Having seen up close and personal one of the worlds leading PR firms style of practice I feel certain that there is a heart in the PR industry after all and it is in fact PR that makes corporations have a softer more humane side. One example of this is one of FH’s CSR client that I will not name and will call client X, the account was handled mostly by me which gave me a lot of insight on what goes into the preparations of a CSR campaign. X was interested in carrying out a CSR campaign in Asia, one that will have real impact and a voice. A Corporate Social Responsibility campaign is often to the advantage of many parties but mostly to the society. In this case the client wanted to know more about the situation of migrant workers in Malaysia and major environmental issues here that they could look into and have a sustainable touching base for.
To gain in-depth knowledge on subject of migrant workers I arranged for meetings with some of Malaysia prominent NGO’s dealing with migrant workers and human rights. Note that company X has previously had a crisis concerning migrant workers in a contract factory, which is mainly the reason why Malaysia was put on the map along side, China, Vietnam and Thailand. I managed to arrange meetings with MTUC (Malaysia Trade Union Congress), Tenaganita and SUHAKAM. They each gave us vital information, advice, recommendations and awareness on serious matters concerning migrant workers in Malaysia.
The meetings were eventful and we meet passionate people who were happy to see X take action and initiative to do their research and contact them, they were ecstatic at the idea of working with X for the betterment of the society. While the NGO’s were getting excited over the ideas and things that we could do my boss reminded us all that “this is still a business move and has to give X coverage”. Which is the truth, X needs to profit and gain publicity from this campaign but the real benefit at the end of the day will go to the people whose lives were changed because of the campaign (the campaign could be to ensure that workers join unions so that their rights are protected or ensure minimum wage for migrant workers).
The point that I am trying to make is that while company X may be looking for their own interest it is us PR people that now have the power to do something positive. If we don’t do our job well, the money for the campaign could easily be allocated for a major advertisement campaign or similar projects. So it is up to us to make sure that the NGO’s voices, the people’s voices, the weaker parties voices and societies voices and demands are heard. It all comes down to the report that we write back to X to make an impact, to finally make a change.
You see Critic, this is PR, this is the only industries that have insight and the power to make unethical companies or companies like X make an effort to give back to the society. This is the kind of work that makes you sleep well at night, we may have helped X gain more popularity in the long run but if X goes on with the campaign we have helped thousands of people.
What do you think? What is PR to you? Does PR have a heart or is its only purpose to manipulate and spin?
Cheers
:)
Tuesday, January 27, 2009
Immersing into the world of digital PR
Hello, I'm Anna from LUCT and in my second post I would like to share another of my great experiences in FHKL, this experience is special and exclusive as it appears that there are currently less then 2 or 3 other agencies that do digital PR. Digital PR is not only new to FH but generally to the PR world, and if I could make a recommendation I would like to ask PR scholars out there to please include a little more on digital PR in text books. The boundaries of digital PR are endless and that in itself can be frightening at times and challenging to control.
My experience with digital PR began on the first week that I joined, first I was asked to sign confidentiality or a non-disclosure agreement, doing so prevents me (legally) from disclosing what I have seen, heard and done in FH. While it ensures security for the agency and the client, it is not ideally what I would want as it prevents me from disclosing what I have really been up to in the agency. However I was told that whatever was published in the media has already become secure and was ok for me to talk about.
So far I have been to two major events for Motorola, which I will talk about in my next post. The third event I attended to was something that I truly appreciated as it was the result of my efforts coming together after 2 months work, and it was a proud night for me. It was an event for MAS (Malaysian Airline System).
Let me tell you from the start, it all began in my fist week in the office when they assigned me to a new client with new demands, basically new territory for me, the agency and for PR in general. While I am not at liberty to fully discuss what we do for them but the basic objective is to do digital monitoring and brand recovery using digital media.
Using digital media we first research to find ideal bloggers that match MAS’ criteria, I was then asked to create a detailed list of bloggers that would be ideal for events that MAS had in mind. Once the list was created we then a chose a certain number of bloggers and began contacting them, my team was extremely busy with other clients so I was trusted with this task, which is the foundation of relationship building with each blogger. We also had to understand that the bloggers have their own friendship groups within the bloggers community, so it would not be right to invite one or speak to one without including another. There are also many more details that we had to watch out for, so I was asked to create a bloggers bible, where I would find out everything MAS needed to know about the bloggers through extensive research and contacts.
Soon the journey of relationship building began. We meet 8 bloggers, some in groups and some individually, we explained that we wanted their honest opinion about MAS and wanted this to be a trusted relationship. The bloggers showed their appreciation in the interest we took in them and how we didn’t simply try to convince them of how great MAS is. We in return accepted positive and negative comments with open arms and made sure they were noted back to MAS Communications Department. I must note here that I really respect MAS for its honest attempts in getting in touch with people and wanting to hear their side of the story rather then pushing for theirs, this is GOOD PRACTICE and its times like this that makes me proud to be in the industry.
Moving on, the event that was held last Saturday night may seem like any other media event where we give journalists and media door gifts, present them with a story about a product or service and they write an article on the client. No Bloggers night was far from this. The primary reason for bloggers and journalist being different is that bloggers are individual people, with opinions, choices and readers that respect them for their creativity, objectivity and individuality and it has been evident from past experience, once the readers feel that the blogger has now been bought over by a company or no longer holds original critical thoughts, the blogger immediately loses creditability and many of its readers. Furthermore they are not obliged to write because their editor told them to do so or how they must write, they have freedom to choose what angle and with what tone they write.
The Bloggers CNY dinner with MAS was a fantastic event and I got the chance to meet Malaysia’s top 25 blogger which was an honour for me. To find out more about the details of the event please to Redmummy’s blog and Rojaks, you can see pictures of my colleagues, MAS people and me
http://redmummy.com/2009/01/18/cny-dinner-wt-malaysia-airlines/#comments
http://rojaks.blogspot.com/2009/01/lou-sang-with-mas.html
The bloggers were all wonderful people with great sense of humour and really a great bunch of people to have dinner with. Best of all I was treated with respect and some of the bloggers emailed me back to thank me as I had been in touch with them. Getting this and a thumbs up from MAS made all the late nights and hard work worth it, to be recognised for your hard work is really what makes it worth it, perhaps more so then the check at the end of the month. We will be meeting up with bloggers again for the real events, the dinner was just so everybody gets to know each other, the big juicy stuff is yet to come :)
Here is a group photo of the bloggers.
If anybody else is doing anything to do with digital PR then please let us know, it’s a whole new world of PR and what I have written here is merely a glimpse of it, I think its great if we share our experience on this and help each other out. I would also like to know if anybody has any questions regarding ethics of digital PR or any tips to help.
Happy Chinese New Year everybody and enjoy the holidays
Cheers
My experience with digital PR began on the first week that I joined, first I was asked to sign confidentiality or a non-disclosure agreement, doing so prevents me (legally) from disclosing what I have seen, heard and done in FH. While it ensures security for the agency and the client, it is not ideally what I would want as it prevents me from disclosing what I have really been up to in the agency. However I was told that whatever was published in the media has already become secure and was ok for me to talk about.
So far I have been to two major events for Motorola, which I will talk about in my next post. The third event I attended to was something that I truly appreciated as it was the result of my efforts coming together after 2 months work, and it was a proud night for me. It was an event for MAS (Malaysian Airline System).
Let me tell you from the start, it all began in my fist week in the office when they assigned me to a new client with new demands, basically new territory for me, the agency and for PR in general. While I am not at liberty to fully discuss what we do for them but the basic objective is to do digital monitoring and brand recovery using digital media.
Using digital media we first research to find ideal bloggers that match MAS’ criteria, I was then asked to create a detailed list of bloggers that would be ideal for events that MAS had in mind. Once the list was created we then a chose a certain number of bloggers and began contacting them, my team was extremely busy with other clients so I was trusted with this task, which is the foundation of relationship building with each blogger. We also had to understand that the bloggers have their own friendship groups within the bloggers community, so it would not be right to invite one or speak to one without including another. There are also many more details that we had to watch out for, so I was asked to create a bloggers bible, where I would find out everything MAS needed to know about the bloggers through extensive research and contacts.
Soon the journey of relationship building began. We meet 8 bloggers, some in groups and some individually, we explained that we wanted their honest opinion about MAS and wanted this to be a trusted relationship. The bloggers showed their appreciation in the interest we took in them and how we didn’t simply try to convince them of how great MAS is. We in return accepted positive and negative comments with open arms and made sure they were noted back to MAS Communications Department. I must note here that I really respect MAS for its honest attempts in getting in touch with people and wanting to hear their side of the story rather then pushing for theirs, this is GOOD PRACTICE and its times like this that makes me proud to be in the industry.
Moving on, the event that was held last Saturday night may seem like any other media event where we give journalists and media door gifts, present them with a story about a product or service and they write an article on the client. No Bloggers night was far from this. The primary reason for bloggers and journalist being different is that bloggers are individual people, with opinions, choices and readers that respect them for their creativity, objectivity and individuality and it has been evident from past experience, once the readers feel that the blogger has now been bought over by a company or no longer holds original critical thoughts, the blogger immediately loses creditability and many of its readers. Furthermore they are not obliged to write because their editor told them to do so or how they must write, they have freedom to choose what angle and with what tone they write.
The Bloggers CNY dinner with MAS was a fantastic event and I got the chance to meet Malaysia’s top 25 blogger which was an honour for me. To find out more about the details of the event please to Redmummy’s blog and Rojaks, you can see pictures of my colleagues, MAS people and me
http://redmummy.com/2009/01/18/cny-dinner-wt-malaysia-airlines/#comments
http://rojaks.blogspot.com/2009/01/lou-sang-with-mas.html
The bloggers were all wonderful people with great sense of humour and really a great bunch of people to have dinner with. Best of all I was treated with respect and some of the bloggers emailed me back to thank me as I had been in touch with them. Getting this and a thumbs up from MAS made all the late nights and hard work worth it, to be recognised for your hard work is really what makes it worth it, perhaps more so then the check at the end of the month. We will be meeting up with bloggers again for the real events, the dinner was just so everybody gets to know each other, the big juicy stuff is yet to come :)
Here is a group photo of the bloggers.If anybody else is doing anything to do with digital PR then please let us know, it’s a whole new world of PR and what I have written here is merely a glimpse of it, I think its great if we share our experience on this and help each other out. I would also like to know if anybody has any questions regarding ethics of digital PR or any tips to help.
Happy Chinese New Year everybody and enjoy the holidays
Cheers
Saturday, January 24, 2009
First Post since I joined FHKL
Hello everybody,
My name is Anna from LUCT Cyberjaya, I began my internship at Fleishman- Hillard since 1st of December 2008. However I have not been able to write an entry till today for many reasons, the first is that we officially finish work at 6 but no one has ever left at 6 since I joined, and 7 has been the earliest that I have ever left, the average time that I usually leave the office is at 8. It takes me over an hour to get home and I assure you, when I get home the computer screen is the last thing that I want to look at. So you can imagine how the rest goes, go to sleep before 12 and get 6 hours of sleep wake up at 6 something and get ready and be at work by 8:30am. From the first day I started work I knew writing these entries would be a challenge as I spend most of my time working at the office or resting on weekends to make up for the week. So I decided to write everything that I do in a notebook I take with me everywhere. I would actually like to continue this habit when I start work as it helps you with getting organized and knowing what you have done in a day and what you need to do the next day.
Even though it sounded like I complain about the work hours, I’m actually very proud to be working in the best PR agency inMalaysia
http://www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.article.Article_86191491-cb73c03a-53897400-8a49a429
Ciao :)
My name is Anna from LUCT Cyberjaya, I began my internship at Fleishman- Hillard since 1st of December 2008. However I have not been able to write an entry till today for many reasons, the first is that we officially finish work at 6 but no one has ever left at 6 since I joined, and 7 has been the earliest that I have ever left, the average time that I usually leave the office is at 8. It takes me over an hour to get home and I assure you, when I get home the computer screen is the last thing that I want to look at. So you can imagine how the rest goes, go to sleep before 12 and get 6 hours of sleep wake up at 6 something and get ready and be at work by 8:30am. From the first day I started work I knew writing these entries would be a challenge as I spend most of my time working at the office or resting on weekends to make up for the week. So I decided to write everything that I do in a notebook I take with me everywhere. I would actually like to continue this habit when I start work as it helps you with getting organized and knowing what you have done in a day and what you need to do the next day.
Even though it sounded like I complain about the work hours, I’m actually very proud to be working in the best PR agency in
http://www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.article.Article_86191491-cb73c03a-53897400-8a49a429
Ciao :)
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