Instagram, the trials and tribulations.

Venn is new to Instagram. The idea behind joining was very much to give an inside sight into the day to day running of Venn and everything that is going on. It was decided that the Instagram should not just be reserved for the marketing manager or the PR intern, we should allow all employees to access it and post things.

This was a really cool concept, the owners of Venn (Desi and Jade) are very much into the idea that the staff should be able to post pictures of new products/drinks as well as pictures of themselves having fun at work. However we found everyone was a little Instagram shy and largely short on time, so we found that the Venn instagram was being flooded with pictures of new shop products and little else. Also the posts were not equal and all were very different in style, some people embraced hash tags and captions, others would just post a photo.

This lead to me being given the task of preparing 'the Instragram Guidelines'. This document will make it clear what employees have to do to make a post, for example; everyone must use the tag #vennperth and write an appropriate caption explaining the picture.

Also i put forward the idea of a each department having a certain day to make a post. This idea was to avoid too many posts being made on one day and none on others.

I'm currently drafting up the guidelines and I'll be finalizing them next week, until then the Venn Instagram is still a bit unorganized but if you are interested you can follow it @vennperth.

Amy
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