As I entered the Curtin Robofair’s official webpage link www.curtinrobofair.com, looking at the amount of days left until the event gets me excited and scared at the same time. I guess the team and I will have to work harder as time is fast approaching!
This week was very interesting for me, throughout the whole internship, I haven’t actually met anyone outside the Faculty of Science and Engineering (this excludes the launch event), cbsplus and the team involved in the Robofair event. I had an appointment with Violetta Wilk, Campaign and Brand Consultant for University Marketing, Curtin University. We met to discuss the Robofair advertisement that will be featured in The West Australian.
I was instructed by my lovely supervisor Tim to write a client brief for the advertisement. He provided me a draft and in preparation for this brief, I also referred to the client brief I wrote for Diabetes W.A earlier in the semester for my PR Consultancy unit. It was a great guide and I was really careful in writing it. I was representing my supervisors and cbsplus, so I was highly motivated to give a good impression to Violetta.
Violetta’s feedback on the brief was excellent. It made my day but as we discussed further about the advertisement for the West, I realised that it’s not so easy and it actually cost a lot to run an advertisement in newspapers. My meeting with Violetta also involved discussions in breach of copyright, in terms of using images from the web. There are many guidelines that need to be followed in ensuring that Curtin University’s reputation is not at stake. Thankfully, the image my team and I used for one of the posters had consent from its owner. Hopefully, if everything goes well with the advertising agency, our Robofair advertisement will be published on the 24th of November as well as the 3rd of December. So, keep a look out ladies and gentlemen!
Violetta was extremely helpful in giving a clearer picture for the team in utilising the services that Curtin University offers. My team and I were able to figure out who we should approach in the university that could help us out for promotions. Curtin Public Relations, Curtin Alumni, External Relations, Future Students and many more are all on board with us in Robofair. My team and I feel that we are well supported for this event.
Our next step is contacting primary and high school students. My team mates and I will also contact and distribute invitations and posters to game shops and comic book stores in Perth. Because my internship will not end until the event ends, there’s still a lot more to do in this one month to come. I honestly can’t wait for this event, let alone get into details on how to make the event a successful one.
I hope that each and every one of you enjoyed your placement as much as I have. There is no doubt that this experience has been nothing but beneficial to me. Good luck with your reports and all the best for exams!
PS: Don’t forget to attend Curtin University’s first ever Robofair on Saturday, 4th December 2010. It will start at 10am and end at 2pm at the new Engineering Pavilion building, Curtin University.
Yours truly,
Liyana K. Azman