Hi Everyone
Happy Chinese New Year!! Time Flies, I am reaching the final lap of my school life.
Today is my final blog entry and I will be ending PR393 soon with a final report in Feb 2011 but my internship program will continue all the way till May 2011 as per my agreement with my consultant when he first took me in as an intern for his company.
During these 4 weeks, I was given the opportunity to put what I have learnt in school to use in the practical world. From the development of a Public relation report (strategic aspect) to writing out press releases, fact sheet, newsletter and flyers (Technical aspect). I am slowly working toward the realisation of goals set on my PR plan for my client through the use of PR tools and tactics.
In the next 4 months to come, there will be a lot of technical PR involved as other that the usual writing stuff, I will also be preparing for the launch of a charity bowl event for my client.
It’s definitely going to be a busy period for me but it also allows me to have a better understanding of what Public relation consultancy is all about.
I hope with this internship experience, it will make my entry to the Public Relation industry a bit easier.
Cheers
Doreen Eng Li Hoe
13304986
Curtin Singapore
Showing posts with label Doreen Eng. Show all posts
Showing posts with label Doreen Eng. Show all posts
Sunday, January 30, 2011
Saturday, January 29, 2011
An Unforgettable Experience
Hi Everyone,
Weeks back, I was told by my consultant to do a presentation on the communications strategy plan which we have developed for a client of ours. I was very happy and excited as this is the first time I am doing a presentation for a real client.
As the presentation date draw nearer, I started feeling uneasy and I told my consultant that I didn’t want to do it as I am worry that this might tarnish the reputation of his company if I didn’t meet the expectation of his client. However, my consultant insists that I have to do it and assure me that there is nothing to be worry about, things will turn out well.
As time is running short, I started writing out my presentation speech, prepare the slides and also consolidated my report for the actual day.
The day have finally arrived, I was very nervous when I started out my 1st slide and there is a few hip ups here and there. Luckily, the committee members are very nice people; they crack a few jokes which lighten up the situation. After a while, I find myself engaging in a discussion with them which made me forget about being nervous. I show them the press release, media kit, fact sheet, flyers, newsletter and website layout draft which I have done for them so far and they are happy about it.
At the end of the discussion, my consultant asked if they are ok with the plan and if there is a need for any revision to be done and the answer is “well done”, I was happy and relief that I did not tarnish my consultant’s reputation at that point of time and am glad that an opportunity was given to me to have a feel of a real life presentation.
Weeks back, I was told by my consultant to do a presentation on the communications strategy plan which we have developed for a client of ours. I was very happy and excited as this is the first time I am doing a presentation for a real client.
As the presentation date draw nearer, I started feeling uneasy and I told my consultant that I didn’t want to do it as I am worry that this might tarnish the reputation of his company if I didn’t meet the expectation of his client. However, my consultant insists that I have to do it and assure me that there is nothing to be worry about, things will turn out well.
As time is running short, I started writing out my presentation speech, prepare the slides and also consolidated my report for the actual day.
The day have finally arrived, I was very nervous when I started out my 1st slide and there is a few hip ups here and there. Luckily, the committee members are very nice people; they crack a few jokes which lighten up the situation. After a while, I find myself engaging in a discussion with them which made me forget about being nervous. I show them the press release, media kit, fact sheet, flyers, newsletter and website layout draft which I have done for them so far and they are happy about it.
At the end of the discussion, my consultant asked if they are ok with the plan and if there is a need for any revision to be done and the answer is “well done”, I was happy and relief that I did not tarnish my consultant’s reputation at that point of time and am glad that an opportunity was given to me to have a feel of a real life presentation.
When it’s time for me to leave, my client gave me a box of biscuit as a gesture of appreciation. Despite the fact that this box of biscuit will probably last me for a week but the encouragement and experience that comes with it will last me for a life time.
Saturday, January 22, 2011
COMMUNICATION FEAR !
Hi everyone,
As a Public Relation (PR) person, it is important for us to communicate with our client in order to understand their needs to develop an effective PR communications plan that works for them as well as to get the right facts to write the press releases, feature stories, etc and this is the basic duty of what a PR person should do. However, I realised recently that I have this fear of communicating with my client as I am worry about saying the wrong things that affect the reputation of the company that I am working in now.
This fear of communicating have never happen to me as I consider myself chatty and likes to talk to people from all walks of life and this is something that I have been doing since my first job. I am not sure if this could be the stress of working as an intern but it's definitely the kind of fear that anyone would have when they started out on a new job.
Let's face the fact that I cannot be hiding away from all communication with my client especially when I am now working on a story for my client's newsletter. Given such a situation, I guess I have no choice but to break the ice by sending emails and start building a relationship with my client. Once this relationship is establish, I am sure my fear will be reduce bit by bit.
I hope this works for me, will update you guys / gals on my next blogging session on the outcome meanwhile anyone care to share with me how I can reduce this fear of communication.
Regards
Doreen Eng Li Hoe
13304986
Curtin Singapore
As a Public Relation (PR) person, it is important for us to communicate with our client in order to understand their needs to develop an effective PR communications plan that works for them as well as to get the right facts to write the press releases, feature stories, etc and this is the basic duty of what a PR person should do. However, I realised recently that I have this fear of communicating with my client as I am worry about saying the wrong things that affect the reputation of the company that I am working in now.
This fear of communicating have never happen to me as I consider myself chatty and likes to talk to people from all walks of life and this is something that I have been doing since my first job. I am not sure if this could be the stress of working as an intern but it's definitely the kind of fear that anyone would have when they started out on a new job.
Let's face the fact that I cannot be hiding away from all communication with my client especially when I am now working on a story for my client's newsletter. Given such a situation, I guess I have no choice but to break the ice by sending emails and start building a relationship with my client. Once this relationship is establish, I am sure my fear will be reduce bit by bit.
I hope this works for me, will update you guys / gals on my next blogging session on the outcome meanwhile anyone care to share with me how I can reduce this fear of communication.
Regards
Doreen Eng Li Hoe
13304986
Curtin Singapore
Subscribe to:
Posts (Atom)