Hello friends,
Week 3:
In my first blog/week I got to pitch some ideas to our
senior management team for our potential sporting/leisure client. In my third
week our COO was collating the official pitch for our presentation to the
client and asked myself and a few others to expand on the initial ideas.
I was paired with one of the Brand Executives I hadn't yet worked with, to explain the
original concepts Eva and I created, as well as discuss some of his
ideas. It was a really great brainstorming session and no matter how big or
small the idea, it could be bounced off of one another and potentially expanded.
It reminded me of a PR Consultancy class last year where we
learnt and trialled creative brainstorming tactics; one of the tactics was to
think of the craziest ideas we could to solve a global problem or issue; if
ethics, money and environment were not a factor.
The tactic was designed to teach us that the craziest ideas
are often the start of innovative and creative approaches. I found this worked
really well for me personally, as there were less restrictions and boundaries
in the creative process. I tried to apply this to my thought process when
working on the pitch.
We eventually narrowed our brainstorm into a few major
ideas and presented these to our COO in a power point presentation accompanied
by the relevant target media for every idea.
Our COO collated our team’s ideas to present to the client.
I was lucky enough to attend the official presentation, which was extremely
beneficial. I had never been on the consultancy side of a professional
presentation before, other than in an academic setting so it was interesting to see the delivery and communication style between my senior
management team and the client.
During the meeting our client was also given the chance to express more of their wants and expectations. This was a great opportunity to see how we could adapt our thought process and original pitch to create a successful PR plan (if hired).
Well, until next time.
Hannah
