Hi everyone,
This is my second blog that I’d like to share with you. I have been practicing my internship with Whipper Snapper Distillery for almost two month now. However, I am still planning to persist as I am really enjoying working there and there is so much to learn.
I remembered it was my third week in the company, I was asked to join the team meeting regarding developing marketing strategy. Whipper Snapper Distillery is a five year old company and the market they are currently targeting is Perth and Australia. When I sat in the meeting, they discussed about the need to bring more tours into the distillery, offering whisky tastings; on the weekend, they could also offer weekend classes to teach people how to appreciate whisky; in the evening, the distillery could offer dinner party venues and hold corporate functions. As a PR internship student, I may not as knowledgeable as the people who work there, plus I was also too shy to suggest any ideas. But in the end, I encouraged myself to suggest developing into the Chinese market as well. China has a long drinking whisky culture, so does Japan. From the migration chart, China is the third biggest
migrant in Australia. Plus Chinese people love travel to Australia, especially Perth as it is so clean and easy get around. The head of marketing department Onkie agreed with me and asked me to take charge of the Chinese market. I was so excited that I can use my PR knowledge to practice in the real world and I am in charge of it. First, I contacted the Chinese Radio Station and local Chinese Newspapers telling them about the first Perth whisky distillery, they are absolutely interested in, so I submitted the media release for them in Chinese. One week after, the Chinese radio broadcasted our news. Now, I am arranging one hour program with the station to teach audiences about how to appreciate whisky. I also contacted the Chinese consulate in Perth, I invited them to bring all Chinese governors to the distillery for free tastings of their local whisky and also provide them with a free function venue. Now, we have five tours sent by consulate to our distillery, they love our whisky and brought some back to China.
As a migrant, I took advantage by knowing the other culture. I bring different experiences in to the team and I help the company to open up to different markets which they never thought about. Diversity in the PR team is the way to success.
Annabelle Xiaoyong Tan
This is my second blog that I’d like to share with you. I have been practicing my internship with Whipper Snapper Distillery for almost two month now. However, I am still planning to persist as I am really enjoying working there and there is so much to learn.
I remembered it was my third week in the company, I was asked to join the team meeting regarding developing marketing strategy. Whipper Snapper Distillery is a five year old company and the market they are currently targeting is Perth and Australia. When I sat in the meeting, they discussed about the need to bring more tours into the distillery, offering whisky tastings; on the weekend, they could also offer weekend classes to teach people how to appreciate whisky; in the evening, the distillery could offer dinner party venues and hold corporate functions. As a PR internship student, I may not as knowledgeable as the people who work there, plus I was also too shy to suggest any ideas. But in the end, I encouraged myself to suggest developing into the Chinese market as well. China has a long drinking whisky culture, so does Japan. From the migration chart, China is the third biggest
migrant in Australia. Plus Chinese people love travel to Australia, especially Perth as it is so clean and easy get around. The head of marketing department Onkie agreed with me and asked me to take charge of the Chinese market. I was so excited that I can use my PR knowledge to practice in the real world and I am in charge of it. First, I contacted the Chinese Radio Station and local Chinese Newspapers telling them about the first Perth whisky distillery, they are absolutely interested in, so I submitted the media release for them in Chinese. One week after, the Chinese radio broadcasted our news. Now, I am arranging one hour program with the station to teach audiences about how to appreciate whisky. I also contacted the Chinese consulate in Perth, I invited them to bring all Chinese governors to the distillery for free tastings of their local whisky and also provide them with a free function venue. Now, we have five tours sent by consulate to our distillery, they love our whisky and brought some back to China.
As a migrant, I took advantage by knowing the other culture. I bring different experiences in to the team and I help the company to open up to different markets which they never thought about. Diversity in the PR team is the way to success.
