I’d like to talk about the future

So as part of my final blog I’d like to talk about the future.

From our internship I think we have learnt a lot, about ourselves, our industry and the general environments in which we will hopefully be working in every soon.

Your self- I know I’ve learnt what I want to do and what industry I want to specialise in. My internship taught me specialisations and industry focuses which were fields I wasn’t really suited for. Not because of incapability but rather personality and interest based preferences.

The Industry- The world of PR is fast moving, intense and all about networking. If you have good media relation skills as well as good people skills you can go anywhere but it is a dog eat dog world and you do need to take care on what you say, who you say it to and watch your back at times.

The Environment- My biggest learning curve is that a workplace needs to be positive and 

productive and those that work in it need to be passionate about what they are doing. I want to be in a position where I love me clients and sincerely believe what I’m doing is for the best, for the good of the people around me and not for commercial or momentary needs. Now I know money doesn’t grow on trees but keeping your integrity as a public relations practitioner means for a happy life overall even outside of work.

This leads me to some shameless advertising. This unit has pushed me further to my dreams of having my own business and creating that healthy life work environment while doing something I love. I studied public relations and film and I’m starting this business which I feel is a perfect mix of my learning at Curtin, experience and skills. 

Company: Run Riot Media

Target Industry: Creative Arts (Film’s, theatre shows, festivals, exhibitions, music or other creative outlets)  

Objective: To create digital content for client’s social media and online needs. 

This means taking photographs for Facebook or of the client’s event for their website. It means creating video opportunities for the client whether it’s about their day to day tasks or an advert or introducing a key figure of the organisation to their stakeholders. It means putting together electronic press kits for live shows, films or events or even organising launches and screenings. 

I’m still working on the web design at the moment (I would have loved to share some of my work!) but if you’re interested in collaborating with me in some projects/ events or just meeting up for coffee chats, email me at info@runriotmedia.com or remember the name and facebook me.

Thanks guys so much! Good luck to you all

Event Site Publishing- Free ways to market your event!

Marketing events can be really hard and expensive. Obviously old techniques of print marketing like posters and flyers still work really well but with the associated cost of printing, designing and distributing (and distributing to the right places to reach your correct audience!) it can be really difficult, especially for smaller PR and Events budgets or for NGO's. A quick and simple way to avoid this/supplement/ replace is online event posting sites.

As part of my internship I had to list events that the consultancy were running for various clients. I was lucky enough to already have had lots of experience with these sites through my position as Vice-President and then President of The After Party, a social networking and film club at Curtin University. 

These sites are extremely easy to use. Some do have different features and work differently to one another but you will soon work it out. You will also fast develop a preference for which ones you like using the most depending on the amount of detail you can put in e.g. maps, graphics, long or short descriptions, social media links or ticketing.

Eventbrite would have to be my favourite site to use. This is because of it's custom-ability for layout, colours, font and images to match your event and whatever other design material you have. It also has the features for RSVP's and creating tickets for your guests to buy online. All you need to do is link your preferred bank account, set the different ticket types e.g. price, qty, qty to purchase at once etc. and you are able to have an online portal for your guests. There is a small charge and you only get the funds once the ticket sales close but overall it's worth it when looking at the costs associated with sites like Oztix. There is also a area to manage sales, generate door lists and see who has purchased tickets.


EventBrite
(https://www.eventbrite.com.au/)

My 24/7
(http://my247.com.au/)

Event Finda
(http://www.eventfinda.com.au/ )

Eventful 
(http://perth.eventful.com/)

Liveguide
(http://www.liveguide.com.au/)


Here is the example of one I did for my internship matching the event's themes and colours





Hope this helps in your event management endeavors as PR professionals!

Cass