Public Relations & The Arts

This semester I am interning at a boutique Public Relations agency, Muse Bureau. The firm previously specialised in the arts and entertainment industry, working on campaigns including Fringe Festival, Stylaid, Alienation, and Open House Perth, to name a few! 

Working within a niche industry has allowed to company to excel in the field and gain recognition for the fabulous campaigns they have executed. As the team is significantly small, I have been asked to monitor two campaigns with the approval of my supervisor: Rottofest 2013 and Future Landings.

For those of you who do not know, Rottofest is a weekend of comedy, film and music on Rottnest Island. This year, the campaign will attract internationally recognised Australian comedians including Heath Franklin, Greg Fleet and Tahir (Fat Pizza). Working on the campaign has been great, I have pitched to a variety of different outlets, allowing for further coverage on the festival. The highlight of my week was seeing a full page editorial on Heath Franklin in the Sunday Times Entertainment sector, after I organised an interview for the journalist.

My second campaign, Future landings, is a unique initiative designed to bring contemporary dance experiences to regional communities. Having never heard of the project I am intrigued as to what outlets would be interested in covering the project. I have broadened my knowledge of regional media outlets through this campaign as the project originates from outback Australia. 

All in all, I have thoroughly enjoyed my experience so far and hope to continue gaining coverage on both campaigns. My confidence has been boosted seeing sectors of my campaign published and I am extremely delighted to be increasing my knowledge of media outlets throughout the country.

                                                     

                                                     The Rottofest 2013 Campaign

The Hectic Period...

Hello again fellow PR393 students,

Thus far, my internship with angelhands Inc is starting to get hectic! Since I am basically managing the whole 50K in 50 Days 2012 campaign, there are lots of things I need to get done before the event launches.

For example, some duties would be:

·      Complying a list of potential corporate clients

·      A generic email & thank-you letters for these corporate clients

·      Online media (i.e. facebook updates, youtube promotional video, twitter updates)

·      Include news about campaign in newsletter for angelhands members

·      Press releases

And many other tasks included in a timeline & a campaign brief that I have typed up myself and reviewed by the board members.

Most of all these tasks have to be accomplish before the launch date : November 5, 2012.

As for now, things seem to be going slow but smoothly and there are still lots to do. I hope with the task/timeline list that I have compiled, the backbone of setting up the campaign, will help me along the way to achieving the goal of the launch date that have been set.

On another note, about 2 weeks ago, as angelhands Inc have just recently moved into their new office, the community news reporters came to talk to my supervisor about how things were getting along since they moved. This let to a photo taking session to be included in the paper and me plus a few other 2 other volunteers on that day was asked to joined in the picture. Well I wasn’t really hoping to actually catch a glimpse of that article but my friends did and here it is! How exciting! I’m actually in the paper. :D

Thought I share that with all of you hehe.

Thanks for reading & I hope by the last blog entry, I could say I have completed quite a few tasks from above because it has been the biggest responsibility I’ve had at a work place and it would be quite satisfying if I do a good job; as this would also be good on my resume.

Till next time!

Deanna C.

13884271

STM SHOOT – IT’S TIME TO GET YOUR SEWELLERY ON

“You don’t take a photograph, you make it.” – Ansel Adams

Welcome to my fourth reflection on my placement at the one40william division and 140-retail sector.

STM SHOOT

I was given the opportunity to work alongside Teagan Sewell (stylist and designer) for an STM photo shoot incorporating her own jewellery label from her line ‘Sewellery’. Sewellery has a retail space at one40william, thus incorporating a campaign to promote one40william in this exclusive STM photo shoot.

From the get go I felt that my role at the shoot was as important as anyone else’s. The shoot took place at the architecturally stunning Heath Ledger Theatre in the CBD. After a tour of the Theatre and deciding on where the shots should be taken it was time to start preparing the clothing and jewellery that would be included in each shot. All jewellery used was ‘Sewellery’ and the clothing ranged from Ellery to Givenchy.

From the first click of the camera, the shoot was finally underway. It was such a great to have a ‘behind the scenes’ first hand experience to see how much work goes into getting one amazing shot.

From previously sitting there on a Sunday I would flick through the fashion photography in the STM choosing the photo’s I like the best, to now appreciating the hard work and long hours that are required to put these looks and shots together. I learnt especially the amount of hard working people required to form the team to create such photography shoots come together.

I was honored to be part of such a team that worked so well together, especially when my ideas and advice was asked when styling the outfits and going through the final shots.

The team included the following:

·       Teagan Sewell (and 2 interns);

·       Photographer (and 1 intern)

·       2 Film Crew;

·       Makeup Stylist;

·       Hair Stylist and

·       Myself

COMMUNICATION IS THE KEY

Throughout the STM shoot I found the most essential element was verbal communication. Of course in public relations written communication is significant in all areas of work, however, verbal communication is just as important.

Utilizing excellent verbal communication has been cemented as a result of my internship from the roles that I have required to adopt. Through out units at Curtin, we are repeatedly reminded of the significance of high standards of verbal communication, however, having to demonstrate this in a real corporate sense confirms such importance.

I feel as though I am growing through my experiences whilst completing my placement at one40william.

The shoot is being published on the 26th of September so look out for the exclusive shoot in this Sunday's STM!

Until more 140 experiences,

Alexandra Wheeler

(14866393)