Hi everyone, I apologise for the delay in uploading this
blog, due to some personal issues I had to take some time off. I only just
started again this week and it has been pretty busy at the MS Society, with
multiple news stories emerging about innovative treatments that are not funded
by the Australian Government. It has left Taryn (my supervisor) very busy
preparing news releases and statements incase they are needed.
This has led to
my current task of creating a crisis communication plan. The plan will contain possible crises,
media releases available on request if there is a crises, the steps the
organisation must take to handle the crises, and a statement from either the
CEO or General Manager. It hasn’t been an easy job creating a hypothetical
scenario with a media release and statement to follow, as I am not aware of the
extent of the scenario and how much information will be needed. I don’t have a
previous template to go off so it is proving to be a challenging job, but once
it’s completed I will be able to check a new area of PR off my list.
Everything I have learnt at Curtin feels as
if it is all coming together, whether it be creating a media kit, writing
letters from senior management or creating a social media plan, I finally am
using the skills I have learnt in my degree and expanding on them each day. I
believe that by the time I graduate and have finished my degree, I will be
ready to enter the work force in PR.
Thanks for reading! Gabby
