Showing posts with label internal pr. Show all posts
Showing posts with label internal pr. Show all posts

Wednesday, November 4, 2015

The race that kind of pauses the office for half an hour

By far the most enjoyable task I had during my internship was organising the staff Melbourne Cup lunch. Whilst by no means a large-scale event, it lasts just over half an hour, is set up in the warehouse the company operates out of and people generally stand around instead of sitting, it still came with its own set of challenges.

Whilst the idea I've always had of Melbourne Cup lunches is semi-formal dress and nice sit-down lunches, I soon realised that wasn't anything like what the corporate culture or the facilities of Printforce needed. Considering the staff is made up of customer service reps, printers, dispatchers and other various administrative staff we don't have the luxury of spending a long time sitting down and eating nor would a lot of the staff members want to.

Instead we set up the big screen television in the dispatch area, opened the huge roller doors and everyone stood around eating and drinking (there was champagne but the printers were kept far away from it) as we watched the race.

The major responsibility I had before set up and organisation on the  day was catering. The company has used the same catering company for the last few yeas of Christmas and Melbourne Cup lunches, however the receptionist who has organised these menus over the last few years has gone on maternity leave, so I was left to pull together invoices from previous events when trying to figure out which food platters to order.

I had to take a lot of things into consideration, vegetarian options, the fact that the food had to be predominantly finger food due to the stand-up nature of the event and things that could suit everyone's taste. It was definitely a little intimidating because the company is so small people don't have an issue offering advice if they think you made the wrong choices with the catering. The other thing we had to consider was the prices of the platters had gone up; the usual budget is $15 per head however if I stuck to that budget we'd have had less food than in previous years and therefore might not have enough. In the end, after talking to the accountant, we decided to go with as many trays as last years lunch instead of a set budget.


One table worth of beautifully presented food

The other thing I had to organised independently of the caterers was buying soft drinks, alcohol and utensils in my own personal time. As someone who doesn't really drink champage I was pretty worried about getting a good kind, but no one complained so I counted that as a win.

The one thing you can't have a Melbourne Cup without is an office sweep. I spent the Monday before, and parts of Tuesday morning where I wasn't setting up, running around the office trying to fill enough spots of our sweep. It was pretty fun, I'd never been involved in a Melbourne Cup Sweep, and my horse came last so at least I got my money back.

The actual day was pretty hectic, though nothing as hectic as the major events it seems people have been involved in reading other blogs, lots of running around, filling the last few spots of the sweeps, getting the tv set up, clearing the production area out so there was room for us all to stand and making sure the food arrived on time and was what we ordered.

What I'm sure all Melbourne Cup lunches look like

It was really rewarding to hear so many people come up to me at the end of the lunch and tell me how much they enjoyed everything and how well I'd done. In fact, I've been put in charge of organising the Christmas luncheon now as well!

Organising the lunch was definitely an interesting part of my internship because it opened my eyes to how much work goes into even small, super casual events. Every event is different, and casual events aren't necessarily easier to organise or worse options than formal sit down events, it entirely depends on what the event is trying to achieve and who your attendees are. That's definitely a lesson I'll be taking away from this experience.

Until next time,

Elizabeth



Tuesday, April 23, 2013

Prove Yourself!

Alternatively titled: My Eternal Love, Maggie Gee


I’ve said it before and I’m sure I’ll be muttering it to myself again; nothing in this placement is going to be handed to me. Working at a start-up level in internal PR means a lot of planning, research and trial and error. 

I must admit I get rather jealous reading all your blog posts about pumping out multiple media releases on your first days and dealing with a super secret crisis situation that you’d have to kill us if you told us about *cough*Elliot*cough*.

My situation is very different. Do you remember those first year units, when our teachers would describe what PR is and how it is often mistaken for marketing? Or how people don’t always see any value in it because of its lack of short-term, monetary return? 

That kind of attitude is what I found in internal PR, as opposed to working in a PR consultancy. My superiors are always cautious of my ideas because, well, no one’s really done anything like it before and ‘how is this going to make sales, again?’. PR is a long term game and sometimes you need time to prove, not only your worth, but PR’s worth.

After completing small writing tasks and a plethora of PR plans based on a company analysis (that have, so far, been cautiously put on hold), I feel I am slowly, but very surely earning my place here. A little while ago I overheard that the marketing consultant was frustrated because she didn’t have time to write an editorial for beauty trade publication ‘Beauty Biz’. Now I had been asking to write an editorial for a while, after all it seemed clear to me that it was PR and not marketing work. Although it seems immodest, I also knew my writing was better than the other staff members who saw writing as a chore and something to be rushed and avoided.  

I jumped on the chance, and mentioned to the office manager that I would be very grateful for the opportunity to offer an article- just give me a chance.  Within two hours, I’d analyzed the publication, written a targeted media release and article and placed it with the media kit (backgrounder and factsheet) I’d already completed. I knew I’d impressed straight away because the Managing Director called me in to ask if I wanted to write the editorial each month. Of course I did!

I feel like I just needed a chance to prove myself. Now at the weekly meeting my name actually appears on the agenda. I’ve been given a regular media placement editorial and been finally given the go-ahead to target other publications (have I mentioned how amazing Maggie Gee is? I think the saddest part about leaving university will be having to pay for her guide). I’ve also gained permission to work with ‘Eco-Cert’ to help our products gain Eco Certification, which will hopefully lead to some great media placement and brand management opportunities!  Now, around my halfway mark, I am ecstatic to be finally carving a niche for myself and am confident that I will be able to make a real impact in the company.

Until next time!

Natasha
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