SurfAid - Final Blog Post

It is hard to believe that I have come to the end of my internship at SurfAid! Writing my placement report I have been overwhelmed by the amount of skills I have learnt during this time and how much I have developed professionally.

I have been extremely fortunate to have been provided with such a diverse range of tasks during my placement. Not only has this taught me above and beyond what I expected upon entering this placement, but has shown me further insight into areas that I would potentially like to work in. During my final weeks I was given greater responsibilities and helped work on tasks such as post event sponsorship reports that I really enjoyed and also learnt a lot from.

This internship has taught me that I LOVE working in events. Having some experience working in events management prior to the placement I knew that this was an area I wanted to explore further, however being involved in such a large scale event at SurfAid has proven to me that this is a career I want to pursue.

I feel that there is always something new to learn from every job, especially in PR and events, and that given a new internship I would probably walk in and learn a whole range of new skills and approaches. However, I feel that open completing this internship I now have the confidence to go into an entry level position knowing that I can rise to a challenge and apply the techniques and theory that I have learnt throughout my degree at Curtin University.

I would like to thank both my lecturers and the team at SurfAid for proving me with this opportunity that will hopefully leading the way to landing me my dream job in Sydney!

Last week of Internship

This is my last week of Internship and it has been quite a journey. From sitting in the corner and not saying a word, on my first day, to being the most involved person in everything in the firm.

I went through articles, wrote internal company newsletters for clients, press releases, news clippings,wrote endless reports, took minutes at status meetings and contributed in communication strategies for potential tenders, as well as organizing the monthly Internal 'get together'. I even did some graphic design on an invitation for a client conference! Amongst many other things I did.

This kind of involvement gives much exposure to what its like working in the real world, and in particular the Public Relations world. After working at Hotwire Public Relations & Marketing consultancy Botswana, for 7 weeks, I feel I have experienced and learnt the ropes of working as a Pr consultant. Hotwire is a unique company that has a fresh approach upon verging in Pr.

The MD, Kabelo Binns describes Hotwire as ''a home of brand champions and seasoned marketers, who do not only develop, grow and mature brands but we are also specialists in relationships and management of perceptions.'' http://www.hotwireprc.com/documents/Hotwirism.pdf

There are many other communication houses in Botswana, and few that have the recognition that Hotwire does, holding very big firms as clients, in the likes of (Bifm)Botswana insurance fund management, (BTC) Botswana telecommunications corp, LEA, BMC, Stanbic bank, just to mention a few.

I have enjoyed my time at Hotwire and hopefully after I graduate they will hire me officially, as I feel I have contributed a lot and shown my capabilities as well as creativity upon working with a team and being professional.

- by tumelo tafila -

LUCT