campaign, campaign, campaign!

Hi Everyone,

The past couple of months I have been completing my internship with the Perth Wildcats. After a few weeks of settling in, meeting everyone (including the players!) and seeing how everything works in the background, I have been fortunate enough to participate in some of the campaigns the membership department have undertaken in the last few weeks.

The first campaign that I was involved in was created in accordance with one of the Wildcats sponsors. It is called the Single Seating campaign. Ever since the beginning of the club, one of the main problems the membership department has faced is selling the single seats. This is understandable, not many people want to sit alone next to two people they don't know. What the Single Seating campaign aims to do is to contact every member who has one vacant seat next to them and ask them if they know of any family or friends that would like to purchase a membership for that particular seat in return for some merchandise and a special offer from the sponsor. This campaign will hopefully increase membership numbers and the relationship between members and the club.

The next campaign I was involved in is called the First Year Club. This campaign is aimed at all the members who are new to the club and are in their first year. Each month the new members will receive a personalised letter from Tom Jervis who is also new to the club. Receiving a letter from a player will benefit stakeholder relationship on a personal level.

The latest campaign I have been working on is called the Six Name Campaign. This is where the club sends out a letter to all members asking to name six friends or family members who may be interested in a membership and in return will get a coffee voucher and be in a draw to win a brand new ipad. This campaign keeps members interested, creates awareness about the club and hopefully increases the amount of members for the club.

Hope you all enjoyed reading what I have been up to the past few weeks.

Nicole