There was one thing I was certain I didn’t want in an internship. I
didn’t want to be sitting down in an office all day doing computer related
tasks. I wanted balance and I wanted to make sure I would enjoy my internship
which is why I searched for so long, until I found Jett Fashion Agency.
Lucky for me my internship gave me that balance and I am doing both
computer tasks as well as physical tasks. However there are still positives and
negatives to this, of course the positive to having a balance is I’m never
bored and there’s always something different for me to do. However the main
struggle I found was it was often challenging to stay public relations focused. This is an
issue I knew I would encounter from the beginning, I mean it’s a fashion agency
not a public relations agency and there is a significant difference between the two. Its
always very crazy at Jett and as they say time really is of the essence. I
often wouldn’t have time to do many pr related tasks because there were so many
other jobs that were placed much higher on the list of priorities.
Now despite the challenge I face in terms of applying my degree to
my internship there are days when I am able to incorporate what I have learnt
with ease. Producing flyers, managing social media and communicating with
publics were my main public relations related tasks. I was able to use my creativity and put
together flyers which would be sent to boutiques and retailers around Perth.
Aside from this, managing their social media gave me the experience I needed in
terms of managing a company instagram which we all know is very different from
managing a personal account. There are procedures to follow, you must ensure
the photo original source is noted, the range worn in the photo needs to be mentioned
as well, the model/blogger in the photo also needs to be tagged and so on. Then
finally communicating with publics, the task I learnt the most from. I think
this has really helped me develop an understanding of what is and isn’t acceptable
in terms of communication. It has also given me the confidence to communicate
efficiently and effectively in the workplace, which is something I knew I had
to personally work on.
Ultimately although there are always going to be positives ad
negatives in an internship, the positives always outweigh the negatives! Has
anyone else struggled to apply their public relations degree to their internship?
