Day 11 at Pigeonhole was reletively uneventful. The days tasks included:
1. Writing up draft emails to print media outlets to send them relevant information about Pigeonhole's new store and involvement in the Perth markets.
2. Putting together another contact list to send out media releases.
3. Compling information and starting 2 factsheets for Mr USB and Crumple Cups, 2 Pigeonhole brands.
Today's activities have given me an insight into media relations, as updating the Pigeonhole data base and emailing the print media outlets has stressed the importance of constantly keeping your prime media outlets "in the loop". Additionally, I conducted a lot of "house keeping" work today, such as updating the media contact list and writing up general factsheets for new brands; which, I feel, is just as important as preparing for major projects, such as events. This is because, as soon as a product is of interest in the media, Pigeonhole can swiftly respond to their requests with a pre-prepared media kit. Also, with an updated contact list, it makes life easier when sending out information!
I feel like I mention this in every blog post, but PR Technique is truely a valuable unit! I always refer to my past work from that unit, as it is very practical and a lot of the work that I do at Pigeonhole I have done in some form of another in my assignments. PR Media has also helped me to understand the nature of the media and how to "ask" them for publicity, which has come in handy today when writing up emails. Thus, I would strongly recommend keeping hold of your portfolios that you made in PR techniques!
Rachel :)
Showing posts with label Pigeonhole. Show all posts
Showing posts with label Pigeonhole. Show all posts
Tuesday, November 24, 2009
Another day at Pigeonhole
Today is my 10th day at Pigeonhole and my tasks included:
1. Writing up 2 Questionaires for 2 of Pigeonholes brands- from this I have been given the task of preparing media kits for both.
2. I researched and wrote up 2 media releases surrounding Pigeonhole's involvement in the Melbourne Design Market, the Sydney Finders Keepers Market, Subiaco markets and Perth's Pre-Christmas Up Market.
3. My last task of the day simply consisted of putting together some media contacts to send the media releases to.
I feel like I have been given a lot of responsiblity and freedom at Pigeonhole, which I appreciate immensely! At the same time, I also feel part of a team as my supervisor is always going through my tasks, tasks that they are doing and future tasks that need completing, so I am always kept in the loop. It makes me lean towards working in an in-house, even though I haven't had a 'taste' of working in a consultancy. This is because, the impression I recieve from consultancies, is that perhaps the staff don't work together as much as in-house staff might, I feel like at Pigeonhole everyone works as a team, giving advice/input and working together on one project. I also feel more connected to the brands and projects as they are quite similar, but I could be mistaken!
In relation to my course work, definately learning how to put together media kits has been the MOST valuable lesson, as when I am given the task I often have to complete it within a day. The hardest aspect of working in an in-house PR team such as Pigeonhole though, is learning their unique 'lingo' and format for media kits. It is different, as many tutors say, to the style we learn at Uni. So I guess that could be another side effect to working in a consultancy, as one must learn many different formats and styles to suit their client. On the other hand, it makes consultants more diverse!
Rachel :)
1. Writing up 2 Questionaires for 2 of Pigeonholes brands- from this I have been given the task of preparing media kits for both.
2. I researched and wrote up 2 media releases surrounding Pigeonhole's involvement in the Melbourne Design Market, the Sydney Finders Keepers Market, Subiaco markets and Perth's Pre-Christmas Up Market.
3. My last task of the day simply consisted of putting together some media contacts to send the media releases to.
I feel like I have been given a lot of responsiblity and freedom at Pigeonhole, which I appreciate immensely! At the same time, I also feel part of a team as my supervisor is always going through my tasks, tasks that they are doing and future tasks that need completing, so I am always kept in the loop. It makes me lean towards working in an in-house, even though I haven't had a 'taste' of working in a consultancy. This is because, the impression I recieve from consultancies, is that perhaps the staff don't work together as much as in-house staff might, I feel like at Pigeonhole everyone works as a team, giving advice/input and working together on one project. I also feel more connected to the brands and projects as they are quite similar, but I could be mistaken!
In relation to my course work, definately learning how to put together media kits has been the MOST valuable lesson, as when I am given the task I often have to complete it within a day. The hardest aspect of working in an in-house PR team such as Pigeonhole though, is learning their unique 'lingo' and format for media kits. It is different, as many tutors say, to the style we learn at Uni. So I guess that could be another side effect to working in a consultancy, as one must learn many different formats and styles to suit their client. On the other hand, it makes consultants more diverse!
Rachel :)
Monday, November 16, 2009
My first event at Pigeonhole
Ok, so event management is definately not what it's all built up to be! A lot of my thoughts about it being glamourous, etc etc went out the window, along with my computer (well it would have if there wasn't important data on it!). My first event with Pigeonhole, Lomovember, did end up being a huge success with many people signing up for the silent auction and the gallery near reaching maximum capacity. However, in the afternoon leading up to it, there was a lot of rushing and running backwards and forwards from the office and the venue.
My days tasks consisted of: finishing the flyers for Lomovember and lomo workshops, helping to set up the gallery, creating and putting up signage and helping my supervisors with the prize packs. Although we managed to get most of the bigger jobs done weeks before the event, there were many little tasks left. This made me come to the conclusion that events management is probably one of the more difficult aspects of PR. I remember in PR Techniques how we learnt how to put together an events plan, check lists, rosters, and so on, but in reality there are sooo many things that you don't plan for. I did notice that we never had a crisis or back-up plan in case anything fell through, which makes me wonder- shouldn't crisis management be an integral part of events management?
In saying that, the night did go on without a hitch, and although a few minor details didn't workout- it didn't hamper the success of the night. I did manage to enjoy the nights festivities, and explore the world of lomography, something I wasn't familiar with before I started my internship.
Rachel :)
My days tasks consisted of: finishing the flyers for Lomovember and lomo workshops, helping to set up the gallery, creating and putting up signage and helping my supervisors with the prize packs. Although we managed to get most of the bigger jobs done weeks before the event, there were many little tasks left. This made me come to the conclusion that events management is probably one of the more difficult aspects of PR. I remember in PR Techniques how we learnt how to put together an events plan, check lists, rosters, and so on, but in reality there are sooo many things that you don't plan for. I did notice that we never had a crisis or back-up plan in case anything fell through, which makes me wonder- shouldn't crisis management be an integral part of events management?
In saying that, the night did go on without a hitch, and although a few minor details didn't workout- it didn't hamper the success of the night. I did manage to enjoy the nights festivities, and explore the world of lomography, something I wasn't familiar with before I started my internship.
Rachel :)
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