Showing posts with label NFP. Show all posts
Showing posts with label NFP. Show all posts

Wednesday, May 29, 2013

The Big Board Room



Just a few weeks shy of graduating and I’m not ready to become CEO of a multimillion dollar company –surprise, surprise… 

All throughout university and even through high school, as students, we were always told we were in the process of getting groomed for “The Real World”.  There would be expectations set upon all of us and we were measured by a set of learned standards which we’re to uphold once we arrive in “The Real World”. 

A part of the journey to “The Real World” is viewing rubric after rubric which benchmarks our performance semester after semester, in the hopes to refine skills which we’ve developed in high school. These rubrics explicitly hint to us what’s expected of our output in the land of “The Real Word”, while we’re under the assumption that everyone in the workplace are all on par with the requirements of these rubrics.  

 “The Real World” is also apparently a place where there’s a lot more at stake and don’t forget the work rush and harsh climate conditions – is it just me or is the office aircond, much like the Robertson Library, always set to freezing?

What I have learned and experienced, within the five short months of being part of a truly hard working organisation, is a personally and professionally fresh outlook to take away and apply in the future, including a more original take on “The Real World”. 

I would like to happily share with you all –and here comes the kicker - that there really is no such thing as “The Real World”.  And I’d also be happy to break to you that we’re already living and breathing in “The Real World”, the only world that ever existed, really.   

What’s not real about the world we’re currently operating in? We, as people, have endured quite mature commitments thus far; we’ve committed to a four year degree, a double one at that, for some, watched Jaimie’s shows for better health, work part-time, full-time, all-the-time to fund our lives, meet deadlines for bills, assessments and yes, even for fines, we go on road trips for Mum’s day, Dad’s Day, cousin’s weddings, holidays, and the list goes on.  What’s not real about all of that?    

The workplace, as I have gathered, is a spatial area in which workers gather to develop new skills and refine our strengths with the hopes to stealth our weaknesses- the ones we hadn’t exterminated at university.  At times, it can also be a place where individual’s personal and professional weaknesses and strengths come into play to achieve organisational goals.  You can say it’s a little like unit group assignments, with more at stake, of course.  And the big Board Room– you really ought to negotiate and pre-book for available times- much like the Robertson Library meeting rooms, much like the Abacus Sun Room and any other meeting rooms we’ve encountered on campus.  Meetings in the big Board Rooms, I’ve experienced , is an opportunity to collectively share ideas, feedback, concerns and works; keeping much of the same essence with the meetings we’ve held on campus. 

We worry and brag that we haven’t been taught ‘this’ or ‘that’ at university and for good reason; if we had been taught everything we needed to know, we’d have to take up that position as CEO; the one with gigantic and unimaginable things at stake.  If that’s got you wide-eyed, like me, I’m sure you’d be more comfortable and ready to continue to apply ourselves the best we know how and to continuously learn then best way we can.   


Mila

The Power of Communications



Hello fellow interns, 

Welcome to my third blog for PR Professional Practice.  So far I’ve shared with you certain aspects of my role which includes creating a Marketing Plan in order to communicate the need and availability of Diabetes First Aid Kits.  

After several weeks of working at Diabetes WA,   I began noticing how vital communications between the different arms of the organisation was in achieving efficient and positive corporate representation. Members of the Heath Promotion to the members in the Finance department and everyone in between hold key vantage knowledge that may be compromised due to poorly constructed communication culture.
 
I have learned through personal experience and many conversations in the DWA office that there is so much information “at your fingertips”.  This was once a positive notion but nowadays, it has become more like a burden.  The overwhelming amount of communications and information are key reasons as to why members of various teams hesitate to share information so as to prevent further bombarding recipients with material.  Material which might be of use.   

Drawing from my own experience of being on university committees, cohesiveness between teams is key in funnelling topics that are newsworthy to members of the Marketing or Communications team. The various teams within an organisations or committees are resources of information which Communications members ought to tap into.  I say this with full realisation that there are serious barriers of communication which could lead to poorly constructed perceptions of the kinds of news updates us Communications reps are on the look-out for. 

I’ve learned the importance for Communication Officers to ensure colleagues understand the role you fill and vice versa.  Maintaining open and constant communication channels is also important.  While a majority of internal conversations take place via email, it’s often effective to approach other staff in person to get feedback on updates and progress of various projects.           

It is the seemingly benign project updates and achievement of progressive mile stones that are of great importance to Communications reps, next to positive research outcomes. With these pieces of information, Communications teams will be able to device media releases and fresh social media content to constantly remind external publics of the wonderful work which had been crafted by the organisation.   

The team which acts as the face of an organisation is responsible for continuously refreshing the positive image of the organisation while the logistics of achieving a positive image is largely a whole organisational effort, or so I have learned.

Until next time!

Mila 

Budget Constraints Inflates Creativity



Hello fellow interns,

Welcome to my second blog.  In this post I will share with you my experience on my first day at Diabetes WA (DWA) and also the work that was ahead of me.  

 The day began with the initial introduction to everyone in the office.  I had a tour of the different office areas and made the rounds to meet everyone introducing myself as the intern who’s here to help out a couple of days a week. 

My supervisor and I spent some time reviewing my duties and scope of work.  Together, we went through a current DWA project of marketing a first ever Diabetes First Aid Kit.  I was told this was to be my baby. I was to market the first aid kit from start to finish through what we all know as a Communications Plan, or rather what they call a Marketing Plan – it seems to be the term more people are familiar with, so we’ll go with that!- to be implemented in the near future. 

Budgeting was more flexible than I first anticipated.  I was able to make suggestions with costs attached but the more preferred tactics were the ones that are effective and cost-free. It was quite the challenge for me, going from outlandish and creative ideas that were suggested in previous university Communications Plans to suddenly being very mindful of spending and working from within financial constraints.

The more I brainstormed, the more I was confortable in pushing boundaries to ensure my ideas were as cost efficient as possible.  I consulted the internet, community events pages and other more traditional mediums to start shaping the plan.  And there has been no previous Diabetes First Aid Kits on the market, I was tasked with creating a marketing angle. I had my work cut out for me.

After spending the afternoon reviewing DWA’s past Marketing Plans and becoming familiar with the corporate style guide, corporate language and presentation of works, I consulted my own Communications Plans just for some more inspiration. 

Until next time!

Mila

Opening the Door









Welcome to my very first blog post.  

My name is Mila and I will take you through a reflective journey of my experience interning at not-for-profit organisation, Diabetes WA (DWA) between September 2012 until February 2013. 

I have been studying at Curtin University for almost 4 years now but somehow managed to shy away from taking up the opportunity for hands on experience, despite the constant encouragements from teachers, lecturers and  fellow students to try it out. “They’re not paying you so they won’t expect too much from you” I recall some friends say and another popular one was “haven’t you applied for an internship yet, it’s so easy!”  The simple truth was that the thought of putting myself in a position where I was to be judged on my newly learned PR skills was one of the most daunting thoughts, second to none. I would have rather skydived.  It’s not that I thought I was incapable, I was worried to let anyone down  through my mistakes; “The Real World” high stakes got to me. This was true until one day a previous Accounting tutor of mine put me in contact with my then soon-to –be supervisor at Diabetes WA.

The opportunity was advertised and I was told “a few others” had gone for the position but that didn’t deter me, instead I began preparations to get an interview.  I revamped my CV and I researched the organisation; who is DWA? What do they do? Who are their audience? What events had they previously been involved in? What projects do they have in the works? What is Diabetes? How prevalent is it in our society? What makes DWA relevant? Is DWA on social media?

I followed up by reading plenty of fact sheets and online blogs and started following the organisation on Facebook and Twitter. I had become so fascinated with the work they carried out that I was ecstatic when I received a call for an interview.

I still had a few days to prepare some more, so after recalling a few casual in-class tales about how horribly unprofessional it was to be late, ever, I decided to prepare the best I can for this interview. I familiarised myself with the location of the office.  I made my way down a few days prior to the meeting and made sure I knew how long it took me to drive over and scouted the best parking spot for the big day.  Was I over doing it? Maybe, but with good reason; after forty-five minutes of two interviewers “get to know me” in a big Board Room, I was asked to join the team.

Not only that, I was also offered time to think the offer over.  My supervisor gave me the weekend before needing an official response– like I needed the weekend to think it over! Nevertheless, I took up the offer and called to express my interest first thing on the following Monday.

Upon reflection, this was the beginning of quite an incredible professional and personal journey where I became an employed Marketing  Assistant.  I was also where I was fortunate enough to meet some brilliant people along the way, including my to-be supervisor in another organisation.  It was all happening.    

I look forward to sharing my experience and also getting some insights from all of you.

 Until next time!

Mila Basiman

Thursday, August 2, 2012

Small company, big goals!



Hi fellow PR393 bloggers!

After getting advice from older friends, who recently entered the ‘real’ working world, I fixed my resume and casually searched on Google for ‘PR companies Perth’. I have to admit that I had only heard of PPR and Linc and I was surprised to see quite a few others that I had never heard of.

University has taught me that any experience is good experience and therefore it didn’t really matter where my placement was going to be. Therefore, I continued searching with an open mind. However, as I fielded through the different company sites I realised I wanted to complete my placement in an organisation that dealt with both not-for-profit and for-profit work. If this didn’t work out for me (of course doubt comes with every first timer) I was more than happy to take any experience and put in my best effort no matter what.

Looking at my resume I wished I had taken a university break to complete some other PR or Journalism related experience. I started to lose confidence in my abilities and worthiness to apply at any of the companies I was looking at. However, this was the opportunity to do exactly what I had never had the time or confidence to do.

Since I am doing Journalism as well I learnt that the best way to make a phone call is to be prepared with exactly what you’re going to say to avoid any umm’s and ahh’s or ‘likes!’ I phoned up each of the companies I was interested in and all of them asked me to send through my CV.

I finally got a call from 32 Degrees South (32dsg) and I was asked to come in for an interview. What to expect! No matter what, this was a great time to learn what its like to go for an interview. At university we learn to tell the truth about everything we have done and can offer. Therefore my approach to it was to say:
I haven’t had much out-of-university PR experience, probably because of my total commitment to university work and my casual job. However I can offer you what I have learnt so far and hopefully learn from you and everyone else who works at 32 Degrees South if given the opportunity.

I also prepared answers to questions that they may ask me such as:
Q. Why did you choose 32 Degrees south as the place to complete your work experience?
Q. Why do you think we should choose you to complete your work placement at 32 degrees south?
Q. What do you think is your biggest flaw as a person or as a worker?
Q. Why did you choose journalism and PR?
Q. What skills have you learnt in PR that you could bring with you to 32 degrees south?
A.  (Media releases, events planning, Social Media strategies, Strategic consulting plans, Website design, Sponsorship understanding, Issue analysis. Journalism background (interview techniques, current affairs, writing articles)

Q. What does PR mean to you or how would you define it?
A. PR is the relationship and communication between an organisation and its publics whether internal or external. How a company communicates its vision and mission to its publics and ultimately achieves its goals. And that’s where we come in to show them how to do this in the most effective way.

I was way too over prepared! Nevertheless, I like to feel that way before going into anything I do because then you feel like you can deal with anything that comes your way. As well as the fact that no matter what happens you know you did the ‘best that you could of possibly done’.

I got the placement! And have just completed my first week at 32dsg! (3 days a week Wed, Thurs and Fri)

32dsg is an events management and communication-consulting firm in Shenton Park consisting of three main employees. While a small company their goal is to grow even bigger, using the digital world to their full advantage. The idea they had for me was to be involved in getting their company name out there. They have a lot of clients including oZAPPs (previously WApps), Emergence, Feeding WA, Six Senses and Ngala and therefore do not have time to focus on themselves as a company.

I have therefore come at a good time to create for them a Public Relations Plan for their own company to map out where they need and want to go as a consultancy firm and what are the best methods of getting there.

Working with the Social Media Coordinator I will also be helping out with monitoring, content creating and moving them onto different social media platforms to allow for wider exposure.

This was all daunting to me but I did not let this show! Because of University units throughout my degree I have a Blogger account and a Twitter account (and of course a Facebook account) however I never go on Blogger or Twitter. I went to a friend and she taught me everything there was to know about twitter so I could come into ‘work’ the next week no longer a ‘twitter dummy’.

What I’ve been up to:
Day 1, I worked mainly on researching prominent bloggers and tweeters, developing a database of those who had potential for us to approach them to come and feature blog for 32DSG. I collected and collated them into an excel document (linked below) according to which clients they would suit as well as documenting how many followers they had on twitter. It was quite difficult to find bloggers that suited 32dsg’s client base.

Blogging seems to be such a woman dominated platform (very fashion orientated, and emotional- which makes sense because as you can see from what I have written so far, we cant stop talking or thinking!) I was looking for bloggers who spoke about technology, charity, parenting or adventure. I managed to find at least 12 that were worthy of looking into and by then it was 5pm! Days seem to go so fast here (must be because I’m enjoying it!)

Day 2, I was asked to write an article about the launch of the oZAPPS awards, using my journalism skills to add to the news page on 32dsg’s website. This was the first time I really saw why journalism and PR people don’t get on! PR people do all the work for journalists! All the quotes were available in media releases written by 32dsg employees and all the information on the event and prominent organisers were on the websites. The trickiest part was making the article sound professional, not let it sound like a media release (had to have something newsworthy in it) and make sure it does not sound like a blog! I managed to turn a media release into a journalistic article.

I sent it through to the Social Media Coordinator and the Director and both were extremely happy with it. After a few touch ups it should be going onto their news page on their website! Day 2 and I already start to feel worthwhile and confident in my work. While this was more journalism then PR, I truly saw how they work together and how important they are to each other in order promote a company.

Day 3 and I have begun looking into writing a PR plan for 32dsg. This is a HUGE task since in university we have always worked in groups to produce a plan. However I do have a lot of time here and this is the experience we hope for. I don’t necessarily have to finish it by the end of my placement but I will be putting in my over all best effort!

I am truly enjoying my experience so far at 32dsg and love the relaxed yet busy lifestyle every employee leads.

Gosh, from starting off with thinking ‘what am I going to say’, I have truly over done this blogg! I hope I have not bored any of you to tears!

Until next week!

Enjoy everyone, no matter what were all doing, it’s an experience!!!

Martine xxx

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