On the second day of my internship I was assigned a new task, Research (which I had never expected to be so time consuming and difficult). For several shifts at my internship, a majority of my day would be spent on research for a upcoming project Linc had planned to action.The project was to create an online portal or magazine, that offers services, products and content that would be related to the over 50’s and who we also call the “Baby Boomers”.
The project was solely targeted at baby boomers, which are not only the wealthiest and most willing to spend generation but baby boomers also make up for majority of the Australian society. Another reason to invest time on baby boomers was that from previous research, it was shown that although it is known that this market segment are willing to pay and invest for goods not much marketing and advertising is targeted at them although they are becoming more internet savvy and increasing the usage of the world wide web.
Whilst researching, I had to ensure that my target market could relate to the content. For instance, I wouldn't suggest a blogger who focuses on the nightlife scene of Perth such as clubbing or the latest bars to my target market. Instead I would suggest bloggers that would discuss topics such as the latest or the types of fine wines in Perth wine industry. These kind of topics would be more relevant to my target market and would be of interest to them.
Through my research, I was briefed alot on how to understand clients and to always think from the clients perspective. In other words to always think outside the box especially when it comes to researching for the target. I also learnt the essentials of keyword searching when using the world wide web. With this project I learnt alot especially the copious amount of research needed for each project and how it wasnt just a one day type of task. It could take up to days, weeks and maybe even months. I also learnt how valuable time is for a Public Relation consultant, considering how they are paid by time.
