It turns
out, during the meeting with Ivana and I explaining what we can do, it was
realised that The Brisbane is actually lacking in the social media department
and would be a great opportunity to refocus some attention back onto their star
product. This week's focus for The Brisbane was thus to look at their Facebook
page and revamp it. Actually, revamp is an understatement. The page was a
completely blank page that may as well have not existed if it hadn't have been
for their 1,400 likes (or fan base if you will) and somewhat 17,000
"check-ins" made by customers. All it had was it's name, and their
contact number. Enter Gravy...
Ivana had
delegated me the job (being the social media addict I am) to spend our total
contracted hours this week to basically start from square one. This included
adding information (writing the description and the about sections), creating a
profile picture that stands out (which includes the logo and can be at it's
most effective at the square box it is resized to by Facebook), changing it to
a "Timeline" (which, not only looks better, but will automatically
change by March 30th to all pages anyway so we have to be on top of this) which
includes choosing a "cover photo" that sells The Brisbane to its
upmost, adding photos (the albums I created where "The Venue.",
"The Food." and "The Team" using the professional
photographs given to me by The Brisbane) and lastly, COMMUNICATE with the 1,400
people they have at their fingertips (which included a small status alongside a
picture of a cold beer with The Brisbane logo on it). By doing just these few
tasks on Facebook, we had in 24 hours over 70 responses which including
commenting and liking of photos on albums, writing on the wall and brand new
page likes. The Brisbane were very pleased with the outcome and it was a very
successful first week with them! I will most definitely keep you all updated
with how business is going at The Brisbane and whether this exercise proves to
be a good, profitable move by them.
Until
next time...
--Sarah
