As the saying goes, all good things must
come to an end. It’s been a fantastic two or so months of interning at The
Freeform Foundry and now I face a bittersweet moment as I reflect on the
intense coming of weeks that dawn, with reports to write, essays to research
and of course more readings!
I do believe that Professional Practice has
equipped me with the skills to excel in the public relations world and I cannot
wait to put it all to practice when the whirlwind of my last semester of
university studies is just a fleeting memory.
The Freeform Foundry was definitely the
most unique workplace I have ever come across, and I’m saying that in a
positive way! A small boutique consultancy of around 11 employees in the west-end
of Fremantle, Freeform for short is full of young talented and creative minds. There
is always a very relaxed feeling in the office, with most wearing jeans and
t-shirts, which made my transition into the public relations department of the
Freeform very comfortable and easy. I gained a huge insight into the lifestyle
of a public relations consultant in a boutique firm; multi-tasking is
definitely your best friend!
As this is my final blog post, I’d like to
take this time to list a few key lessons I came across during my internship.
- Communication is key!
- In this digital world, speed and dexterity are everything
- Social media is all about being transparent
- High writing standards and skills are a must!
Although all my reflections are mostly
positive, I must admit this past semester has probably been the most difficult
out of all. Completing Professional Practice with three other units has been intense
to say the least, however I wouldn’t of had it any other way. I have met some
amazing people during my internship, and am proud to call myself a permanent
employee at The Freeform!
I wish everyone all the best in their final
days and good luck for the final report. I cannot wait to take on the public
relations realm with of you talented Curtin graduates!
To finish my last post I’ve posted a few photos of my time at The
Freeform that I hope you enjoy. The first is our blackboard the week before the
AFL Grand Final, an office of designers and being located in Fremantle
made this week one to remember. The second photo is a few of Freeform’s employees
on our new wooden desk, hard at work of course!
Best of luck,
Rachel Chandler.
