The End is Upon Us

On my last day at Linc my supervisors and colleagues took me out for lunch and drinks(!) on the company credit card. Discussion about the payment led to an interesting conversation about an upcoming initiative of the PR team. It will involve targeting prominent editors and journalists and taking them out for, lunch or drinks (whatever is deemed appropriate) in order to 'build relationships' with them.

I would personally favour drinks...

This is all to be done on the company credit card. Apparently this is just good practice for PR practitioners in order to maintain good relationships. The research I've done on the topic has revealed as much - journalists are not as opposed to relationships with PR people as they portray. They can't afford to be when 40% of their news content is generated by practitioners! But while they are quite open to a good relationship, they firmly believe that it is up to the PR practitioner to maintain the relationship.. And it would seem Linc is quite aware of this contradiction and mean to capitalize on it!

They're actually besties

So there you have it - my last story for this blog and for this unit. The semester is nearly done with. Exams are upon us. The final report nearly completed. The internship all but over. All that remains is the reflection.

My experience at Linc was... eye-opening. I'm not sure I want to work in consultancy or even in PR anymore. But the experience was an interesting one and I'll definitely be taking away plenty of skills and a great addition to my resume.

I hope everyone else had a great time at their placement.. All the best into the future!

Beth Caniglia