Holiday Greetings!
As in all things in life, there comes a point where they
must end. My internship at PPR will be over this week, and with it comes new
insights into the world of PR and how things work. The fact is this: PR is
business. Ethically correct business, targeted and meaningful, but business
nonetheless. Clients and accounts need to be managed and looked after, in the
same way a balance sheet in Accounts must balance.
Value is a subjective idea, but in PR value is reputation
and time. A strong reputation ensures a lengthy relationship, and in turn there
is the upselling that inevitably occurs, leading to increased business. The interpersonal aspects of PR are based on
consistency, awareness, and the acts of servicing clients as if they were the
most important people in the world, as is expected. This may seem out of place,
but if I were to use one word to describe PR as it appears to me, that word
would be ‘thoughtful.’ In the way business interlinks, in the way solutions are
creative, and in the way clients are kept satisfied- the essential
‘thoughtful.’
There is a lot more I could say, but stealing away the veil
that hides the experience would be a crime. So I will leave you all with this.
Be everything you can be. You have 86 400
seconds in each day to paint the stars on the sky of what will be your careers,
and your life.
Farewell and good luck to you all.
Yours sincerely
