Social Media Engagement : How Necessary Is It ??

Hey Bloggers,

This blog will highlight more on the importance of  social media engagement and how my first week at Interhill Group of Companies has been so far.The most important aspect of Social Media engagement to improve the relationship between companies and followers or clients, reputation and image enhancement and to raise awareness which means sending a message across, getting people's attention and getting people to talk about the issue.

Interhill Group of Companies  is a corporation that deal on sustainable forestry development and property development in Miri Sarawak, Malaysia and they engage in several Corporate Social Responsibility which includes The After School Project,Interhill Women Empowerment Program, Interhill Education Initiative and Interhill 365 Green Days.

Sadly, you all know how annoying it could  be to raise awareness on social media either by inviting people to like a Facebook page and sharing the great work a company is doing. It is really boring and sad  when you get people to like a page and all you could get is “Ignore”.

My first Post as an Intern at Interhill Group

My first week at work as an Intern I was asked to update and increase awareness about “The after School Project” Facebook page which means increasing the number of likes,shares and getting people to sign up and become a MENTOR. Every morning, I spend 3 hours researching on the Net researching to get outstanding Quotes that best match with the project’s objectives that will motivate or drive people to sign up for project as well like the Facebook page .The reason why for using "Outstanding" is because we don't want our company to look inferior compared to our competitors  and that I did with great passion because am so inspired with quotes. The happiest of it all was , I managed to increase the number of likes on the Facebook page from 150 to 260 just in One week.




Fortunately, I was opportune to write a proposal on how to increase awareness on social Media for Interhill Group of Companies as requested by my amazing Boss.

Ready to succeed!!! More “Likes” more Awareness Enhanced .

The front page of the proposal 

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     How to Increase Social Media Awareness .

Here are  few points  that could help on getting people to like the Facebook Page .

        Post consistently.

 Nothing can build up following more quickly than consistent posts. Not all the fans are online at the same time so not all of them will see each post. So is wise to post often.

        Create shareable Post.

 This is the major rule that contribute to an increase in online community. The key to getting new people to see your content is to get the people who already like the page to share it. Engagement is worthy for examples likes and comments but sharing is better. Ask the current fans to share your posts with their networks and you will connect with like-minded people and grow your fan base.

              Ask for help.

 Reach out to people by writing words on the individual Facebook page of every employee in the organization and post it as people are busy. They are flooded with hundreds of posts each day they login. Telling them clearly and concisely what you want them to do , Let them Share the great work done by the organization which increases engagement and help you reach new people.

           Like other Pages as your Page.

 Another great way to get exposure and let the community partners aware of the company’s presence on Facebook is by liking other pages .when viewing a Facebook Page that is not of the company, click the dropdown menu  and choose Like as the Page company .The company need to strategic about this and make sure proper approval is given to connect with other pages. A  Like can be seen as an endorsement.

             

          Tag other Pages.

The use of tag is very important .It is wise to mention other organization, company or public figure in a post. Not forgetting the most important rule when tagging the Page which is @ symbol and then the Page name. The benefits of tagging the Page are that the Page owner will see it and can highlight it which will display it to the public and to their fans.

So how do we measure the effectiveness of  ideas suggested above is through Facebook Page monitoring. Facebook monitoring  will be conducted every day to determine the reach and likes level. Social media has a massive impact on Public Relations, By focusing on a social approach, Company will be able to communicate their messages directly with the target audience.

Above all, it feels good when one's idea is being accepted and implemented.The experience i have had so far is simply amazing.  Not forgetting how important it is not to give up. I will keep striving until success is achieved . Looking forward for greater events coming up soon.Thank you all.

Nduaguba Amauche Francisca

Curtin University, Miri Campus.