Definitely it's not THE END!

Hello everyone, 

Hope you guys are enjoying your Internship and gaining valuable experience as well. My internship has came to an end, but it has definitely prepare me to a more challenging working life! 

I would like to thanks to PR Internship this unit which has pushed me from my comfort zone. This internship has made me grown up a lot and get to experience the life of a PR Officer. Besides, I have found my personalities and abilities during the placement based on the jobs that have been assigned by the supervisor. This enables me to choose the job that I am more suitable based on my strengths and abilities. 

Below is the summarize of the jobs that I have put to practice in my PR Internship. 

• Events: Planning activities for the visitors (from primary schools, secondary schools) by using Event Plan. 
• Press release: Using the Inverted pyramid format to write a media release and ensure the release is easy to understand by others. 
• Media clipping: Cut out all the press releases about Pustaka Negeri Sarawak, Miri,the competitors and also the industry that its operate in. 
• Design notices: Design and put up the notices about the event to inform public

Some useful tips for those who are still doing your Internship:

• Say YES to everything. If we are asked to do things during placement, grab the opportunity and help them. It is because this is the chance for us to learn the things which we do not know. Besides, this attitude will also show that we are enthusiastic in our work and we are willing to learn new things. 
• Learn from the mistakes. Do not get upset or disappoint when we make mistakes. It is because everyone make mistakes as long as we learn from the mistakes and do not repeat it again in the future. 
• Be professional. We should be professional no matter in our dress code or works. As a PR Practitioner, the first impression is very important. Thus, we should dress professionally and neatly in order to create a good impression to our boss or the clients. In addition, when we come to work, we should not keep on playing our mobile phones. 
• Be punctual. It is important to reach the office early. When we have the habit to be punctual during placement, we will definitely have the same attitude when we go out to work. 

Lastly, This internship has opened my mind and eyes on how big the world of PR is and also the powerful of PR. I have noted down all the valuable experiences that I have gained throughout the journey and also the important lessons that have taught by Ms. Sofina. 

Group photo with my supervisor, Ms.Sofina (standing 2nd from the left) and my intern friends

I believe this is not an end, it will be a new beginning for me to explore deeper into the PR world. 

Good luck with the report guys! 

Best regards, 

Daphney Koh, 

17635884, 

Curtin University, Sarawak Malaysia. 

What I have learnt on holding an exhibition ALONE!

Hello guys, I have been doing my internship at Pustaka Negeri Sarawak, Miri for almost 1.5 months. Throughout the journey, I have gained a lot of working experiences and some technical skills such as Photoshop which might be useful for my future career. I have learnt another software, Canva for designing purposes in the university but not Photoshop. I was glad that I have the chance to explore another software during my placement. It is good to know how to use different types of software. As a PR Professional, I should not only know how to write (media release or speech), but also need to know how to design (poster, flyer, banner) as well. Below are the examples of the notices that I have designed to promote the events that organized by Pustaka Negeri Sarawak, Miri.

On the first day of my internship, Ms. Sofina has told me I will need to carry out my own event before I end up my internship. It can be publicizing Pustaka or organizing any events that held at Pustaka. I decided to publicize Pustaka because one of the PR jobs is publicizing the brand to the target audience. I have used a couple of days to figure out what event should I do to publicize Pustaka. I have few options in my mind but when I think of I am the only person to do the event I became nervous. At last, I have an idea - do an exhibition at Curtin University, Sarawak Malaysia. 

I have shared my idea with Ms. Sofina and she agreed on it. She said that it was a fresh idea as none of the interns ever hold an exhibition at Curtin University, Sarawak Malaysia. I started to write a proposal about the exhibition to Ms. Sofina as she needed to submit to the Regional Manager for approval.

Once my proposal has been approved, I started to design the information that will need to share with the students. Then, I called up the staff of Curtin Library to seek for their approval to use their exhibition board to promote Pustaka Negeri Sarawak, Miri. In the phone, they have told me the details and I decided to write them a formal letter to show my sincerity. 1 week later, my information has been put up at the exhibition board.

Although I done everything by myself, I have gained experiences and learnt somethings which I have never learnt before. For example, I get to communicate with different people. I got the chance to communicate with the Curtin Library staff and the manager who were Ms. Marina and Mr. Mac. I would like to thank to PR Internship has gave me the chance to meet them. I have been in Curtin University for almost 4 years and I have never met them before. Due to this internship, I have met them and get to know them. This is where I started to build my network.

I have also built up my confident. As I mentioned earlier,  I will need to talk to the students and approached them to tell them the benefits as a registered member of Pustaka. It took me a big courage to spoke to the strangers. However, I have gone through the hardships and have built up self-confident. It is important to have self-confident because as a PR people, we tend to speak to the strangers and VIPs and even present in front of many people.

Hope you guys enjoy the internship!

Regards,

Daphney Koh

17635884

Curtin University, Sarawak Malaysia.