A dominant part of my internship
role is to design a monthly e-blitz for individual clients. For those of you
playing at home an e-blitz is a fun way to say online newsletter sent out via
you guessed it, electronic mail (e-mail). When designing an e-blitz it is
important to layout all pieces of information to be incorporated for the ever
so talented graphic designer to easily create the design for you. Basically I
kick it old school and grab a piece of paper and a pen to draw how I want it to
look. Here is a verbal example of my work for East West Cleaning
Supplies:
1. Firstly I draw a space at the
top of an A4 page to include a banner. I found a picture I would like to
incorporate from their webpage of a window getting cleaned to perfection, I
feel this may catch the reader’s eye and entice them to keep reading about the
blitz. (As mentioned in my previous post we are in a very visual age with
everyone staring at some device.) I also put a company slogan “ A clean
environment is a happy workplace” to highlight the benefits of East West
Cleaning Supplies.
2. I then position the logo in the
banner on the left hand side. As we read from left to right the viewer will
instantly see the company at the top of the page in the banner with the eye
catching photo.
3. Next I have to write the text
to be included in the body of the newsletter. This specific newsletter is
attempting to engage new business clients and highlight the benefits of having
a clean office space and first impressions mean everything. The text only takes
up one column of the page and the other column is reserved for promotional
advertising with a call to action i.e. “Call us for a quote today!”
4. The final part is designing the
bottom banner containing the company contact details.
5. Then I sent it off to the
graphics department to bring my creation to life!
It was very interesting to see how
much effort goes into creating that one e-blitz in turn comparing it to the
amount that hit my inbox daily! I personally think the subject line is the most
important part, if there is nothing in there that grabs me DELETED.
Jacinta Ebsworth
