Throughout my time at Event and Conference Co. I have had few chances to write media releases. One of the main reasons I chose an event based internship for this placement was because I presumed there would be many opportunities to work on my media release writing. While I've been busy enjoying completing lots of other work, the lack of media release writing has meant I haven't had the opportunity to gain confidence in my writing and my ability.
This week, Event and Conference Co. has been working with the City of Armadale and Perth Kilt Run to host the 2015 Perth's Largest Kilt Run. I've been researching prices for prizes, announcers, completing risk management plans and, I wrote a media release!
The core of a media release and important information is quite easy to write, but the headline and lead paragraph? I struggled. As a journalist, I struggled not to write it in an unbiased and 'newsy' way. I would then over compensate and it would come across selling the event too hard. I worked hard and eventually submitted a copy my supervisor was very impressed with.
I found this article quite handy to look over while writing the media release.
5 tips to follow when writing press releases
It's was very satisfying feeling when my supervisor is happy with the work I produced. Did you find that too? I'd feel proud that it was up to industry standard.
Did you have more opportunities to write media releases? Do you think it helped your confidence in writing them?
Bridgette
Showing posts with label Perth Kilt Run. Show all posts
Showing posts with label Perth Kilt Run. Show all posts
Wednesday, October 28, 2015
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