I didn't update during my first two weeks on prac, so I have probably been overloading everyone with information, but I am very excited as yesterday I completed my last day of my placement at PPR!
I didnt expect to learnt so much or have so much fun undertaking the placement and I am finding that I am a little sad to leave PPR and the wonderful people there, but I am also excited about the next chapter - the final semester of my degree!
So, lets recap yesterday:
I brought in a box of Cadbury Favourites for everyone - they didn't last very long as there is around 50 staff members!
I also sent a thank you email to everyone for providing me with heaps of work and being so friendly and accomodating and then I got on with my last bits of work, including that IR distribution list - (by the way I didn't get to finish it completely, but I came pretty close!) and writing an email letter on behalf of a client, based on a recent media release.
I also met with PPR's new intern for the month of July, Morgan, and I did a bit of a hand over to him. This required me to show him around the office, give him a heads up on the work he will be involved in over the next month and showing him some of the work I have completed during my time there.
So to cap it off, here is a quick recap of the main tasks I undertook during my time at PPR:
- Writing short and snappy media releases on behalf of Bunnings, some of with were picked up by local media outlets
- Developed tactics for a client to engage their key stakeholders - some variations of these were used in a final strategy
- Undertaking preliminary research for an upcoming client pitch
- Helped in admin with large mail outs and obtaining RSVP's for an upcoming event (this required a lot of cold calling)
- Other writing tasks to help enhance my stratgeic writing skills, including writing a letter and short e-copy on behalf of a client to important stakeholders.
- Writing a 300 word article as a reply on a clients (LandCorp's) website - this article was approved and posted on LandCorps C2030 website - check it out under "My favourite place in WA" at www.c2030.landcorp.com.au/topic/142
- Obtaining quotes and prices for stalls (including baby animal farms, magicians and face painters) for a clients upcoming Family Fun Day Event
- Obtaining and updating various media contacts, for various distribution lists - this was a very important and relevant job as a lot of time in PR is spend gaining relevant media contacts for different clients, in the hope of obtaining favourable media coverage.
Good luck to Morgan and everyone else who starts their work experience placements next week and I look forward to hearing about all your journeys and thoughts!
Dominique,
Bentley Campus
