As my time at Fremantle Press comes to a close it has become clear how valuable the contacts I have made through this job are. While I know the value of networking events I have never been a particularly big fan of how some people chose to go about it-handing out their business cards left right and centre and attempt to sell themselves to anyone and everyone. It is important to get out there, meet people and make a good impression as a PR professional, but I personally think it’s more effective to network in a relaxed, subtle and friendly way. In my experience people like a genuine approach, so taking the time to get to know people, have interesting conversations and build real relationships is very important.
On my last day at Fremantle Press I was
invited to a farewell celebration for a long-serving staff member. I was able
to meet the board, many of whom are well known in Perth’s arts and business
communities. I used this as an opportunity to get to know them and make a good
impression. Having taken the time and made an effort with these people I would
feel very confident to call on them at a later date.
My approach to networking is a reflection
of my personality and it has worked really well for me. I think everyone has to
find their own style that works for them and I would be very interested to hear
how others approach networking and any suggestions or tips you’ve got on how to
get noticed and remembered. I look forward to hearing your thoughts.
Verity
