One of
the teams at the agency is running a radio campaign for a client. They
have sponsored a daily news program on one of the local radio stations named
'Happy News', where only positive news is featured. They have asked the
office to send in ideas for news topics each morning. It is a fun and positive way to start my day,
looking for 'happy' articles while doing my daily media monitoring. A few of my
suggestions made it through to be aired on the program. I think this is a
clever campaign to associate the company with a happy, positive, feel-good
image.
Something
I have found very useful throughout my internship is that my supervisor often
CCs me into her discussions with clients and journalists. It has been a
good way for me to see how she develops and looks after her working
relationships. I can also see how she pitches stories to be published and
how she handles awkward or difficult situations.
