The last day of my PR internship was hectic. It was treated as any other day, busy busy busy. I was responsible for sourcing more potential clientele for one of our clients, F45 Fitness. I was also tasked with finding local online media that could potentially be contacted to support our client.
It seemed like a blur - how quickly those 20 days had passed me by, and I felt like I had learned so much, and yet had so much more to learn about the industry and what the future in PR would hold for me.. It made me realise that business stops for nobody, and it's not like a retail job where you can just go home after a long day and forget about it - no, it is an urgent, full-time lifestyle, and with the amount of responsibility which was placed on my team, I could see how much it permeated into everyone's everyday lives.
This PR Internship really made me think hard about what kind of business or industry I'd like to work for later on in life. I had a great time at The Brand Hierarchy, however, reading through others' experiences in their blog posts has made me realise what a different and unique experience it was in itself. Not many people get to experience working first-hand under a small business, and I was fortunate enough to land myself in that position.
I am grateful to Karlee for taking me on whilst already having a lot going on in terms of business restructuring and expansion, and I will never forget my experience at The Brand Hierarchy.
Wendy
1615 9260
Showing posts with label Jetts. Show all posts
Showing posts with label Jetts. Show all posts
Thursday, May 28, 2015
Saturday, April 25, 2015
Each day is it's own Adventure
Hi everyone, I've finished my internship now but I am using the experiences from the last couple of weeks at The Brand Hierarchy and reflecting back on what I did during that time.
After my experience with the Health and Wellness expo with Jetts Carousel, I was able to gain a lot more experience in helping organise events and get a better understanding of my role in the big scheme. The week after, I was tasked with researching and approaching local sporting clubs to look for opportunities for partnerships with our client, Jetts. In these encounters, I was responsible for the client's image, as I was the face for the client being the first contact point with their potential customers - which is why it was very important for me to represent them in a positive light. This reflects back on the importance of good internal communications - which I believe was established quite well, having been given an email brief of the morning's activities which I was to complete.
I approached local clubs in the Carousel area - including Lynwood Ferndale Football club, Riverton Football club, and Canning International Football Club. At first, I was slightly nervous about what I would say, and how to act - as I would be going alone - however, I realised that the most important part of approaching potential customers is just to be yourself, and be confident. I believe that I had successfully shown both of those attributes, which allowed me to be more comfortable when working in the field.
Another task that I have been continually responsible for is the sourcing of social media content for our clients (i.e., Sweetlips, Vitacare and Funworks), which I have been doing over the last couple of weeks. This task is slowly becoming second nature to me, as I am quickly able to differentiate content that is not suitable, from content that is suitable and appropriate for the client's target audience. This has proven to be quite an interesting task - and I am thoroughly fascinated by what consumers want, and how that relates back to how our client can use those wants to their advantage via 'touch points' in PR and marketing.
To sum it up - it's been a busy few weeks. I am looking forward to seeing what The Brand Hierarchy has for me next.
Wendy
16159260
After my experience with the Health and Wellness expo with Jetts Carousel, I was able to gain a lot more experience in helping organise events and get a better understanding of my role in the big scheme. The week after, I was tasked with researching and approaching local sporting clubs to look for opportunities for partnerships with our client, Jetts. In these encounters, I was responsible for the client's image, as I was the face for the client being the first contact point with their potential customers - which is why it was very important for me to represent them in a positive light. This reflects back on the importance of good internal communications - which I believe was established quite well, having been given an email brief of the morning's activities which I was to complete.
I approached local clubs in the Carousel area - including Lynwood Ferndale Football club, Riverton Football club, and Canning International Football Club. At first, I was slightly nervous about what I would say, and how to act - as I would be going alone - however, I realised that the most important part of approaching potential customers is just to be yourself, and be confident. I believe that I had successfully shown both of those attributes, which allowed me to be more comfortable when working in the field.
Another task that I have been continually responsible for is the sourcing of social media content for our clients (i.e., Sweetlips, Vitacare and Funworks), which I have been doing over the last couple of weeks. This task is slowly becoming second nature to me, as I am quickly able to differentiate content that is not suitable, from content that is suitable and appropriate for the client's target audience. This has proven to be quite an interesting task - and I am thoroughly fascinated by what consumers want, and how that relates back to how our client can use those wants to their advantage via 'touch points' in PR and marketing.
To sum it up - it's been a busy few weeks. I am looking forward to seeing what The Brand Hierarchy has for me next.
Wendy
16159260
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