Oh heeeey there fellow interns!
It's day 5 of my placement at NXT Enterprise and only now am I starting to realise just how wide the scope of Public Relations as a organisational function is. For me PR has always been about “reputation, communication and relationships”, but actually being involved in an organisation that is preparing to take flight as a publicly listed company has shown me how far reaching PR is in every aspect of business.
NXT Enterprise is a building technology firm that "manufactures not builds" low to medium cost housing, mostly in developing countries. They are en route to becoming a listed organisation next year so everyone in the office (i.e. the two founders) is frantically trying to get the business investor ready. PR is at the very core of this. I have spent my whole time here just researching countless websites, both national and international, to see how their communications are structured, how they generate and report company news and what their vision and mission statements are. It was my job to determine what works and what doesn't, then take the best bits and use them for inspiration in designing NXT's communication and branding strategy.My supervisor Natasha made me watch a really great TEDx Talk by a guy called Simon Sinek, which talks about why great leaders inspire action. Applying this to a business context you can really see why your vision and mission statements need to be especially strong and streamlined with the core purpose of your business because they are essentially a call to action.
Every single word chosen in your company's communications is so deliberate; it needs to exactly reflect the image and brand the board has predetermined, after intense workshopping and discussion. We had a workshop like this today to define NXT's brand image, core purpose and our vision, mission and values. It went for HOURS and we are only about half way there :/ I never considered how much time and effort actually went into figuring these out; it always seemed so straight forward! It has become so evident to me that knowing your brand and actually understanding exactly what your organisation’s purpose of existence is, is the crux of any successful communication plan.Over and out (for now)!
NXT Enterprise is a building technology firm that "manufactures not builds" low to medium cost housing, mostly in developing countries. They are en route to becoming a listed organisation next year so everyone in the office (i.e. the two founders) is frantically trying to get the business investor ready. PR is at the very core of this. I have spent my whole time here just researching countless websites, both national and international, to see how their communications are structured, how they generate and report company news and what their vision and mission statements are. It was my job to determine what works and what doesn't, then take the best bits and use them for inspiration in designing NXT's communication and branding strategy.My supervisor Natasha made me watch a really great TEDx Talk by a guy called Simon Sinek, which talks about why great leaders inspire action. Applying this to a business context you can really see why your vision and mission statements need to be especially strong and streamlined with the core purpose of your business because they are essentially a call to action.
Every single word chosen in your company's communications is so deliberate; it needs to exactly reflect the image and brand the board has predetermined, after intense workshopping and discussion. We had a workshop like this today to define NXT's brand image, core purpose and our vision, mission and values. It went for HOURS and we are only about half way there :/ I never considered how much time and effort actually went into figuring these out; it always seemed so straight forward! It has become so evident to me that knowing your brand and actually understanding exactly what your organisation’s purpose of existence is, is the crux of any successful communication plan.Over and out (for now)!
PS our office legitimately looks like Hogwarts :)
Radhika Kayarat
15383945
Curtin Bentley
15383945
Curtin Bentley
