Today was a fun and interesting day as we ventured out into the Hay Street mall to organise and run a marketing 'activiation'.
We had stall set up in the entrance of the Carillon city which was maned and displayed from 11-2. This was definitely the busiest time of the day as lots of people were out and about shopping or grabbing some lunch.
The main focus of the stall was to push ticket sales for the big Perth Arena game this weekend, and to sell discounted memberships for the remainder of the season. We only sold a few tickets and one membership which was a little disappointing.
West Coast Fever is the biggest brand or entity that netball WA publicly promote . Brand awareness for the team is very important and therefore today's activation was just about selling tickets and memberships, but more about increasing brand awareness and promoting netball as a fantastic, professional sport for women.
It was interesting to see that not many people had hear of the West Coast Fever. Many people who passed by asked "women's basketball, yea?" I could see the frustration of Chanel and Shae (two of the players who helped out) after this question was asked more than a few times.
It was great when members of the public were excited about taking a signed poster home to their children or getting a photo with Chanel and Shae. It was also valuable for me to hear what random Perth citizens had to say about the West Coast Fever and netball in general and just to gauge the degree of public awareness and acceptance of the brand and sport itself.
Has anyone else participated in a marketing activation? or something similar to this? would be great to hear your thoughts on its success and what you gained from it!
On a side note, I would just like to share with you all that I had my first piece if written work published on the Netball WA website last week.
It was a basic match review of three state league games.
If your interested in reading it you can find it here: http://www.netballwa.com.au/newsitem.asp?id=41238&orgID=25
Rebecca Sweeny
14279878.
