Showing posts with label event 1. Show all posts
Showing posts with label event 1. Show all posts

Tuesday, February 23, 2010

EVENTS: not so easy

Hi everyone,
This is my second post since I started my internship, and I must say that the four weeks that I've worked here have been quite an eye-opening and educational experience. It's true when they say that there is only so much that you can learn from sitting in a classroom. In my second week, we had a major product launch for one of our clients. That meant booking a venue, making sure the press releases went out, double checking that the media houses had received them, and triple checking that the media houses had booked the event and were sending a reporter for the event. The launch would be done at a dinner hosted by our client at a city hotel.- The easiest part of the pre-event preparation was picking the menu! During the same week, the same client was having product activations at three different locations in the city throughout the week starting Tuesday. The product activation went pretty well. The night of the product launch went smoothly except for one 'minor' hitch with the room that we had booked for the venue. Another group of people that were using the venue before us stayed for longer than they were scheduled to, meaning we started to set up for our event late and our event ended up starting almost an hour later than scheduled! This meant that the guests (potential clients) who were all on time, were kept waiting. The journalists (who were as late as usual) were also kept waiting, and they were not shy about letting their displeasure about it being known! Other than that the food was good, and the guests and journalists seemed pleased in the end, so the night ended up being a success :)