I'm halfway through my internship at NXT now and boy has it been one hell of a ride! I have been challenged and pushed in so many different ways and I feel like I am growing so much as a PR professional. My supervisor Natasha is an absolute star and I am so lucky to have her. As Managing Director she has such a wealth of knowledge and experience and genuinely takes an interest in setting me tasks that put me to work. After reading the documents I have produced for her she recognised that writing is one of my real strengths, giving me more challenging assignments as the days have gone on. I love that I have been trusted with this level of responsibility and I am really enjoying exploring different writing styles and dealing with different target audiences.
As well as NXT, Natasha runs two other organisations- a style and branding firm called EGAMI and an anti human-trafficking charity called the Dine for Life Foundation. With only a few days left till their massive annual dining events in Perth and Melbourne Natasha was really struggling to write her Director's speech to deliver at the events. I do a lot of not-for-profit work and Tash knows that human rights is an area I am incredibly passionate about so last week she pulled me aside and asked for my help in writing her speech. I was delighted! Emotive and persuasive writing is definitely one of my strong points so I was excited to show her exactly what I could do.
Keeping the target audience and key messages in mind I spent the whole day researching and drafting up a speech with a call to action that would make them donate to the cause. This was really challenging because it is difficult to ask people to give you their money without being rude or, for lack of a better word, annoying. I had to play around with the wording quite a lot but think I nailed it in the end.
Keeping the target audience and key messages in mind I spent the whole day researching and drafting up a speech with a call to action that would make them donate to the cause. This was really challenging because it is difficult to ask people to give you their money without being rude or, for lack of a better word, annoying. I had to play around with the wording quite a lot but think I nailed it in the end.
I have to say I was really proud of the end result and luckily Tash was too! I think receiving positive feedback and praise does so much for morale, especially when you're in a really serious environment where you're totally out of your comfort zone. There were a few things she tweeked and words she changed around to match the natural way she speaks but over all it was warm and fuzzies all round!
Here's my speech for anyone who wants to have a read :)
https://docs.google.com/document/d/1tjBH7DnX5YZALZPZx-nYHt3xhbAyqpE5VpyrDi6C7ZA/edit?usp=sharing
It's pretty crazy to think something I wrote is going to be delivered in front of hundreds of people in the next few days!
It's pretty crazy to think something I wrote is going to be delivered in front of hundreds of people in the next few days!
Until next time hombres!
Radhika Kayarat
15383945
Bentley Campus
15383945
Bentley Campus
