WA Naturally display--Perth Royal Show 2012 Time!

Actually I already finish my 20 days internship with the Department of Environment and Conservation (DEC), and now I am one volunteer to help the department during the Royal Show. It is my first day today, although I just stay for 4 hours, but I got a lot of challenge and so much fun! To be start, I’ll tell you more details of our WA Naturally Publications and the show. Here are our process and basic products.

 

-Price draw: Win a set of Bush Books of your choice

 

Basically the show goers could fill up a short survey about their thought and advices about our WA Naturally Publications, also their contact details; after fill in those few simple questions, those forms will go in the draw to win a set of 10 Bush books of their choice, which valued at $69.95.

 

-SHOW BAGS

Those show bags are the most valuable products especially for the show that they’ve got totally different books inside and provide three choices for the customers.

 

- DEC’s full range of saleable publications: All of our saleable publications are available at the show spot.

 

-DEC’s national park entry passes: Those passes are the parks managed by DEC, such as national parks and marine parks; especially for families, travelers and trip lovers. Come with different choices as well.

Free gifts/Available give-aways:

 

·           threatened species stickers (the bilby, mulgara and northern quoll)

·           book marks (marine, Bush Book and LANDSCOPE)

·           A visitor’s guide to the state

·           camping information

·           Yanchep national park brochures

·           KABC material

·           WA Naturally publications catalogue

 

That’s most of my memory of the information, I met so much more show goers this afternoon and I realized that there are so many people caring about the land of Western Australia, even they have know lots of knowledge of precious species in WA； Also they are willing to pay attention to the conservation activities and information events. That’s definitely one essential reason about why the naturally environment in WA is better than the other city in Perth (my personally view). I feel like communication is crucial for not just public relations, even marketing and all the other field of business. After today’s show, I’m looking forward to being there again on next Tuesday!

Getting on my track...

I can't believe that time goes so fast and I almost done my internship even that will be the end of my final semester! Actually during these weeks I did my most work in the office of DEC, which the Department of Environment and Conservation, also the sector of WA Naturally Publications, sometimes I feel like I really want to do one media release or event management for them, but they already update their latest version, especially the post on their official Twitter and Facebook page; which for their preparation for Perth Royal Show 2012.

 

I did one report about how we are going right now, our current situation, and what we have done so far. Talking about these, we have hold two workshops successfully, which one for internal desk staff and the other one for the existing clients.

 

Although I spent my most time stay in the office and did my work by facing the computer, I didn’t feel boring or disappointed about that. I found one really helpful thing is, those theories and modules that I learned from the tutorials and lectures of PR and Marketing are really useful and helpful.

 

I have already sent online customer survey, desk staff survey inside of DEC, and client survey which target Western Australia and outside Australia area; and receive results of these surveys successively by this month. Furthermore, I also did one draft communication strategy for all the desk staff and the existing clients which for DEC.

 

The Perth Royal Show will start this Saturday and I went to the venue yesterday to help my supervisor and other volunteer. Our venue is full of Aussie style decorates and we built several posters and frame, even the species of trees exhibition. We are going to introduce our department and our WA Naturally Publications during the show, also I will be there! This is the first time that I’m excited about one real event after I did so many units in PR! I’m looking forward to participating our department’s show in the next few days!