Communication is Key

Another month of internship and I thought that I was going to go crazy. I had to do a whole lot of telemarketing. I was told to sell something for free. How do you sell free stuff? It was time to put what I learned into account here. If I was working as a PR Representative for a celebrity and this person "messes" up in a way that affects her reputation as a public figure, how am I going to construct an apology message for her to publicly announce. The same thing applies here. It is all about looking for ways to phrase a words to becoming an effective message that will come across clearly to the receiver. And so I played the psychology game. What I did was call these top managers up to say that "we have reserved a complimentary VIP seat for you for our upcoming workshop, the seats are limited and there are many of them who are waiting on the availability of seats so I am wondering if you could confirm your attendance?" They are often left without much to say and immediately confirm their seat. It is interesting in the sense that instead of asking if they are interested, it is better to use the trick of "suggestive thinking" to grab their attention and to reduce that time one has before doubt or rejection begins to kick into ones head. Who says PR is all about image, communication is key.

Sincerely,

Kane  

Things are not always what they seem

Almost a month into my internship and I had been experiencing things I never thought I would when I decided to join ChangeU Group. First let me start by giving a brief introduction to the organisation. 

ChangeU Group is a corporate training and development consultancy that specializes in transforming corporations through mindset change, breakthroughs, innovation and greatness. The organisation was established in the year 1990 in Hong Kong (headquarters) by CEO-Founder, Robert Chaen. The company is recognised by most of the corporations based in Hong Kong and since it only branched out to the Malaysian market in 2013, they are still in the midst of breaking through to a large number of companies in Malaysia. In Malaysia, ChangeU Group is considered a small business and run almost entirely by the CEo-Founder, Robert Chaen and just recently, American TV producer, Craig Santy. Since the establishment of the firm, ChangeU Group has successfully transformed organisations from the Fortune Global 500 corporations, government sectors along with top companies such as Coca-Cola (China), Nestlé, Gap, Petronas, Public Bank, DRB-HICOM, Jardines, Swire, hundreds of ICT/MSC companies throughout South-East Asia’s Silicon Valley and many more. 

When I went in on my first day, I was rather shocked when my CEO (as off now refered to as boss) told me that I wont be doing the things I expected to do before I joined the company. I was told that I was expected to do all kinds of tasks that involved the different departments in an organisation and that involved being an editor, HR, PR Representative, personal assistant, client liaison and a few other. It somewhat demotivated me but then I figured if I had to this I would want to gain as much as I possibly can in a PR point of view. Its really a matter of approaching the situation in a whole different and that is what I learned throughout my years of taking PR units. 

Sincerely,

Kane