Loyalty and commitment in the realm of Corporate PR

The role of a public relations officer in a company is not an easy role to shoulder. With that said, I hardly think that it is fitting role for me to take on in the future. From my observations, when working for a company a whole lot of loyalty and commitment is required is do a job well done. In the context of corporate PR, the level of loyalty and commitment is even higher when it boils down to safeguarding and improving the reputation of the company. 

Thankfully, my role as intern did not require me to shoulder such a responsibility. However, the purpose of this post is to reflect on the requirements of practicing PR in a corporate setting. Throughout my placement, I was mostly exposed to the company's CSR activities and some industry events. Nothing too heavy considering which industries (Timber production and property development) Interhill is involved in. As an intern, my tasks were satisfying enough. 

Going back to the role of PR in a corporate setting, my experience has taught me that it is necessary to have a strong sense of loyalty to be able to constantly plan for activities that will be able to change public perception and improve the reputation of the company. 

This may seem like a simple task on paper but add in all the challenges a corporate job entails, it comes to a point where the only people who are willing to do a good job are those who are truly enthusiastic about the industry and committed to the company. 

My point is to say that before considering for a PR position in a company, I would first have to be enthusiastic about the industry that the company operates in and be inspired to work in a company with a conducive environment.

Daphne Margaret Jolly
17895620/7E4A2937
Curtin Sarawak Campus