It’s week one of semester one 2014, and I couldn’t think of
a better way to kick off the semester than with my first PR393 reflective blog.
I have now reached day 13 of my of internship and I think
it’s about time I hit the blogosphere to share some of my experiences thus far.
So lets take it back to my first day on the job.
I am undertaking my internship with a digital agency and technology
company based in the Perth CBD. The company is active
in digital development, software development and design, web
development, app development, data analytics and communications. I was really excited
to join this diverse, hip and innovative company.
I have to admit, the drive into the city on my first day was a little
daunting, I think it was 'the not knowing what to expect' which my nerves running on overdrive. I remember thinking on the
drive into the city on my first day, “I hope I'm not asked to create a
media release.” It was probably my biggest worry about my first day, that when
put on the spot in an industry environment, I would take too long to either
develop the media release or that my work wouldn’t be the standard required.
Within an hour of arriving, my biggest worry was presented
in front of me; I was asked to develop a media release for a new and innovative
app that had just been developed for a local government client during the
festive season.
My brief was to find the news angle and develop a media
release focusing on the innovative technology in mobile apps and the key features
the app had to offer, such as augmented reality and encouraging community
engagement. I sat down at my desk and started going over all the information provided, gathering information I thought was relevant based on the brief I was given and then I started drafting.
I have to admit, once I got started I
realised I knew a lot more than I gave myself credit for. I completed the media
release in a few hours and I ended up receiving great feedback, which gave me
so much more confidence in my writing ability to put together a quality media
release.
I took the opportunity to gain feedback from my supervisors, identifying what they were happy with and the areas I could improve for next time.
Looking back, I think the best part of my first day was actually the
area I was most worried about. Being thrown in the deep end showed me
that I was more prepared than what I thought, which has provided me with so much
more confidence in the work I have completed since, including other media releases I have written
since.
Until next time,
Brooke.
