This was just my second week of internship and we had
already carried out our first strategy. The first strategy is to redesign the company’s brochure as the previous
brochure is a bit cluttered and the Chinese translation is inaccurate.
Original brochure (English Version)
Original brochure (Chinese Version)
The strategy was carried out under the observation of Tris.
Before we began, my colleagues and I double-checked the parts of the brochure
that needed improvement to make sure that we were working on the same page.
Then, we distributed our work and I was in
charge of the brochure design.
As I used Photoshop quite frequently on assignment and stuff, I got
the brochure done in a short time. When I took the completed brochure to Tris happily,
she shook her head and told me the parts she needed me to edit. She also
requested me to emphasize strongly on the company’s theme color. I was a
little disappointed at that time as I was confident in the work that I have
done. However, I did what I was told and edited the brochure.
Brochure design
On the next day, I got an E-mail from Tris saying that the
printing company were not able to print out the brochure due to poor resolution
and I need to edit it again. I was a bit frustrated, but still did what I was
told, and learnt the lesson that by paying attention to even the slightest
detail, we could make our jobs easier.
On Wednesday, while we were working, there was a sharp rap
on the door. Tris went to open the door, collect the parcels from the
deliveryman and open these parcels in front of everyone.
That is when I saw our fruit of labor.
Our improved brochures printed on glossy
cardboard paper. Amount: 2000
We distributed our brochures at Thursday and Friday. As most
of our consumer demographics are Asian, we targeted a few places which has
higher amount of our target customer, which are Canning Vale Market Centre, Batemen
Centre, Melville Food Centre, Collins Road Willeton, High Road Street and
Victoria Park (we did not cover Northbridge as that area exceeded our area of
maintenance, which we only maintain properties that are within 15 km radius from
Willetton).
Some of the passers-by were very kind to us as they greeted
us politely and chat with us, whereas some of them were very rude and even gave
us a dirty look. To prevent this from happening, Tris taught us to read some of
their body language and then to decide whether or not to approach the potential
customer.
Besides, the fun part was that we were also able to select some shop that has the most Asian customers within that area and discussed with
the respective business owner whether or not they have the interest to do a “cross
promotion” with us. For those who agreed, we exchanged our brochures with some
of theirs, and required them to place our brochures at a stand or on their
counter, which we will do the same with theirs. We were able to persuade a well-known
bank and few of the famous restaurants in that area, which is a great
achievement for us, and I felt that it worth our every effort.
Not to mention, in the end, everyone got a box of chocolates for their effort!
Chocolates from Tris, best boss ever!
This is a very exciting week for me, looking forward to next
week.
Leong Chee Lek
16316641
