Hello fellow interns,
Welcome to my second blog.
In this post I will share with you my experience on my first day at
Diabetes WA (DWA) and also the work that was ahead of me.
The day began with the initial introduction
to everyone in the office. I had a tour
of the different office areas and made the rounds to meet everyone introducing
myself as the intern who’s here to help out a couple of days a week.
My supervisor and I spent some time reviewing my duties and
scope of work. Together, we went through
a current DWA project of marketing a first ever Diabetes First Aid Kit. I was told this was to be my baby. I was to
market the first aid kit from start to finish through what we all know as a
Communications Plan, or rather what they call a Marketing Plan – it seems to be
the term more people are familiar with, so we’ll go with that!- to be
implemented in the near future.
Budgeting was more flexible than I first anticipated. I was able to make suggestions with costs
attached but the more preferred tactics were the ones that are effective and
cost-free. It was quite the challenge for me, going from outlandish and
creative ideas that were suggested in previous university Communications Plans
to suddenly being very mindful of spending and working from within financial
constraints.
The more I brainstormed, the more I was confortable in pushing
boundaries to ensure my ideas were as cost efficient as possible. I consulted the internet, community events
pages and other more traditional mediums to start shaping the plan. And there has been no previous Diabetes First
Aid Kits on the market, I was tasked with creating a marketing angle. I had my
work cut out for me.
After spending the afternoon reviewing DWA’s past Marketing
Plans and becoming familiar with the corporate style guide, corporate language
and presentation of works, I consulted my own Communications Plans just for
some more inspiration.
Until next time!
Mila
