Hello
everybody!
I wanted to take some time out to just introduce myself and the
placement opportunity I was given. So let’s get to it!
I’m
Ann Samuel and I study journalism and public relations here. Though I came to
Perth to study journalism, I fell in love with the dynamic nature of public
relations. My first public relations tutor I had happened to be the most
influential person in cultivating my admiration for the profession. Some of you
might have had Jacinta Goerke as your tutor too! You might question the
relevance of that little piece of info to my placement. At the end of last
semester after a PR Consultancy seminar I spoke to her about possible
placements and she suggested, among others, interning at Wise Earth Pty Ltd.
WiseEarth Pty Ltd is a global enterprise committed to the establishment and
expansion of wise businesses that meets the needs to people and Mother Nature.
The tagline on the website is ‘natural, human and built environment
specialists’. I encountered my first dilemma today when looking for information
about the company before meeting my soon-to-be boss. For one thing, there were
numerous subsidiaries under this corporation that I had no idea which entity
exactly I was meant to do my research on.
Anyway
I combed through each link on the website and narrowed my research down to the
architecture and urban design (Ecotect-Architects) business and the solar
education and information online business (Solar-e) as those had websites linked to the
main Wise Earth Pty Ltd page.
To
conclude this opening post, I simply want to stress the importance of keeping
an open mind and psyching yourself up to rise to the occasion of your PR
placements (for all who hasn’t begun!). I hope this internship brings the
theories we have learnt in the course of our higher education together so that
we may experience the joys and strife of public relations.
GOOD
LUCK!!!
