Above all else it is crucial that we learn from these experiences, and from all the rest that we have – professionally and not so; that conversation is an art from that needs to be learned through practice. 3 years of examining processes of 2 way communication is really learning the art of conversation.
Upon reflection, every task completed within the business environment came to pass due to :
- Listening
- Analysing
- Aligning and
- Feedback
And this goes for all of the PR units, economics, politics, journalism, business – all of them; the road to transforming information into knowledge (the real useful stuff) takes us through these base points.
Furthermore these base points are the essential mechanical cogs that allow us to critically think about the information received within our business environments. Not all of Grunig’s commendations are the right ones to grow relationships, indeed autonomy may not be the key to achieving business goals. Cutlip may not be right in damning all symbolic relationships.
However the mix of Pr practices and philosophies that a professional creates for their business charter, success will only come if the discipline is based on learning and fostering the art of conversation.
